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Pedego was founded in 2008 by Don DiCostanzo and Terry Sherry,
two long-time business partners and lifelong friends who were
best men in each other's weddings.
Don lived on top of a giant hill that took all the fun out of riding to the
beach, so he went online and bought an electric bike. He loved it so
much that he bought another, and another, and another... Before long,
he wound up with seven different electric bikes in his garage!
His friends loved them too, and some of them wanted their own, so
he opened up a shop in Newport Beach that quickly became the
largest electric bicycle retailer in the U.S.
Soon, Don found himself frustrated and disappointed with the poor
quality and boring style of all the electric bikes on the market. He
dreamt of creating his own brand of electric bikes that would live up
to his high standards and appeal to more people. But he knew he
couldn't do it alone, and that's where Terry comes in...
H I S T O R Y - P E D E G O E L E C T R I C B I K E S
A Labor of Love Grows into a Worldwide Sensation
When Pedego was born in 2008, our goal was to be the very best
electric bike brand in America, not necessarily the biggest.
Today we are both.
Pedego is the number one brand of electric bikes in
America because we put people first.
The most important part of every Pedego isn't
some high-tech gadget or fancy bicycle component
it's the person riding it.
Our motto is "hello, fun..." because everyone loves to
have fun. It's a universal language.
Pedegos are the greatest electric bikes on Earth
because they're the most fun to ride.
If a Pedego owner is merely satisfied then we've let
them down. Satisfied isn't good enough.
We go the extra mile to make sure that every single
Pedego owner is delighted. Pedego owners don't like
their bikes they love them.
We love this business because all we offer is fun!
Every hour of every day somewhere on Earth
someone is falling in love with a Pedego and
rediscovering the simple joy of riding a bicycle. That
feels pretty good.
H I S T O R Y - P E D E G O E L E C T R I C B I K E S
CFO "Chief Fun Officer"
Terry Sherry
Put People First
"hello, fun..."
Satisfy Delight Customers
Labor of Love
Terry has warm childhood memories of fixing up old bikes with
his dad. He remembers going to swap meets to search for
broken down, neglected bikes to bring back to life. He learned to
strip them down to the bare frame and completely rebuild them
from scratch to be as good as new.
Between Don's innovative vision and Terry's technical expertise,
Pedego Electric Bikes was born.