Mike and Deborah Weatherby, co-owners of Pedego Sarasota

Pedego Sarasota Store Soars to Spacious New Deluxe Showroom

Popular Pedego Electric Bikes store celebrates Grand Opening at new location

FOUNTAIN VALLEY, Calif., Oct. 18, 2017 — Pedego® Sarasota has raised the bar for electric bike shops with a deluxe new location boasting an extra-spacious and attractive showroom. It is located on South Tamiami Trail at the second-busiest intersection in Sarasota, the home of the Number 1 beach in the United States — a perfect match for the nation’s Number 1-selling electric bike.

Owned by Mike and Deborah Weatherby, Pedego Sarasota will celebrate the Grand Opening of its deluxe new location on Friday, Nov. 17, and Saturday, Nov. 18, and the public is invited to attend. Join the celebration all Friday with a ribbon-cutting ceremony including VIPs from the Siesta Key Chamber of Commerce. Festivities continue on Saturday with a Grand Opening Celebration that includes free test rides of Pedego electric bikes as well as a group ride, special deals and raffles for prizes. The first 25 attendees will receive a free sports watch each day. Refreshments will be served both days.

Mike and Deborah Weatherby, co-owners of Pedego Sarasota

Mike and Deborah Weatherby, co-owners of Pedego Sarasota

interior of new Pedego Sarasota showroom

interior of new Pedego Sarasota showroom

THE PUBLIC IS INVITED TO JOIN THE RIBBON CUTTING CEREMONY & GRAND OPENING

WHAT:     Grand Opening Celebration with Ribbon-cutting Ceremony and free Pedego test rides

WHERE:   Pedego 4248 South Tamiami Trail, Sarasota, Fla.

WHEN:     Celebrate 12:00–5:00 p.m., Friday, Nov. 17, and Saturday, Nov. 18

Ribbon-cutting Ceremony on Friday, Nov. 17, at 3:00 p.m.

WHO:       Married co-owners Mike and Deborah Weatherby; Siesta Key Chamber of Commerce members; and Tom Bock from Pedego Corp.

When the Weatherbys opened their first Pedego Electric Bikes store in Vermont in 2010, they shared their love of Pedego electric bikes with people all around the country. The couple moved their store to Sarasota in 2011, and it grew to become one of the nation’s top Pedego stores. Now, the Weatherbys are introducing Pedego electric bikes to more people than ever before at their new showroom.

Devoted to Florida, Deborah designed one of the most-popular color themes on a Pedego bike to date: the coral and aqua beach cruiser. Used on a couple of Pedego’s cruiser models, this Florida-themed color combination continues to win hearts around the world.

Electric bike rentals and tours are available at Pedego Sarasota. Pedego Sarasota’s new location is close to several popular cycling destinations, including the Legacy Trail, Myakka park, Sarasota Bay Casey Key and Siesta Key.  Five distinctive tours take riders on scenic adventures around the Sarasota region to enjoy everything from historical city sites to natural beach and river locales.

The store also sells all 12 models of Pedego’s popular electric bikes. Pedego bikes have 500-watt hub motors that help riders cruise distances of 20 to 60 miles without getting tired and sweaty. The twist-and-go throttle gives riders instant manual control over their speed while Pedal Assist automatically adds power to their pedaling. Riders love Pedego’s California-style cruisers, including the Pedego Platinum Interceptor, a fully loaded cruiser bike with a 48-volt battery that propels riders with extra power; the Pedego Interceptor, which boasts the same powerful 48-volt battery; and Pedego’s Comfort Cruiser, which is powered by a 36-volt battery for gentle help with hills. Also available are the sleek City Commuter; the sturdy Stretch cargo bike; the Trail Tracker fat-tire bike for riding on sand, gravel and snow; the Ridge Rider electric mountain bike; and the Latch, an ingenious folding bike, designed for portability and convenience. Other models include the electric tandem bike for two and the accessible Pedego Boomerang with an ultra-low step-thru frame. Pedego also recently introduced the Airstream model for camping devotees. Free test rides of several models are available at the store.

“Pedego Sarasota is one of the nation’s most-loved Pedego stores,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Everyone who visits their new showroom will be thrilled to discover new paths to exciting adventures and fun.”

About Pedego Sarasota

Pedego Sarasota is the region’s premier dealer in Pedego Electric Bikes. Offering a large selection of Pedego electric bikes sales, rentals, tours, accessories and service. Free test rides are available, as well as rentals and sales of Pedego electric bikes. Store hours are Monday through Saturday, 10:30 to 5 p.m. Located 4248 South Tamiami Trail, Pedego Sarasota’s new location delivers riders to exciting and beautiful destinations for sales, rentals and tours. To learn more and reserve a test ride, call (941) 993-2618 or email mike@pedegosarasota.com. Follow us on Facebook and visit our website at PedegoSarasota.com

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 100 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

 

PR CONTACTS:
Teri Sawyer, T&Co.
714-801-1687
TeriSawyer@me.com

Sandra Eckardt, T&Co.
949-400-2258
Sandra@EckardtStrategies.com

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Lindsay Monroe Arrives in Myrtle Beach on her 1,700-mile Bike Ride From Tulsa to Richmond After Walking Coast-to-coast With Her Dog

Monroe will ride her Pedego electric bike to complete her nearly 5,000-mile adventure

FOUNTAIN VALLEY, Calif., Oct. 17, 2017 — Lindsay Monroe, 35, who walked 3,200 miles across America from Myrtle Beach, S.C. in November 2016 to Lincoln City, Ore., in September 2017, will arrive at the Pedego® Myrtle Beach electric bike store in Myrtle Beach, S.C., on Friday, Nov. 3. Monroe is riding her electric bike 1,700 miles from Tulsa, Okla., to Richmond, Va. Altogether, her journey will take her nearly 5,000 miles across 15 states.

The spirited five-foot two-inch adventurer is headed back home, riding her 24-inch Pedego Interceptor electric bike. Monroe’s sole companion has been Cynthiana, AKA “Thina,” a formerly stray dog named for the Arkansas state grape. Thina joined Monroe on her journey when she was working at an Arkansas vineyard. Along her journey, Monroe works for her keep at restaurants and other small businesses, staying in locals’ homes or camping. On the trip back to the East Coast, Monroe and Thina will cycle through seven states. They are expected to arrive in Richmond, Va. on Nov. 13.

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“It’s a joy to see America from a bicycle, especially with my dog Thina along for the ride in her trailer,” said Monroe. “My Pedego Interceptor electric bike empowers me to easily visit sites that would be impossible to reach by car — and make a lot of new friends, too.”

A native of Rutland, Mass., Monroe was a bartender and professional photographer working 60 hours per week when she decided to walk across America and find new inspiration for her life. On her year-long journey, she has relied on the kindness of strangers for part-time work, food and housing. She has discovered that people are inspired by her endeavor, and most are happy to help her, even if their own circumstances permit them to barely scrape together 10 dollars.

“We at Pedego Electric Bikes of Myrtle Beach are thrilled to welcome Lindsay back to Myrtle Beach where she started her walk across America and to cheer her on for her 1,700-mile ride to the East Coast,” said Aaron Maynard, owner of the Pedego Electric Bikes of Myrtle Beach. “When she left on her 3,200-mile walk, we suggested she ride a Pedego electric bike back, and she said yes!”

“Lindsay is riding a seafoam green Pedego 24-inch Interceptor, which boasts a rugged 500-watt motor and a powerful 48-volt battery that will enable her to pull Thina’s pet trailer the whole way,” Maynard added.

“Lindsay is an inspiration to us all,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “She shows us that we can take control of our lives, enjoy great adventures and make a lot of friends along the way.”

Follow Monroe’s journey on Facebook: https://www.facebook.com/monroelindsay

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 100 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

 

PR CONTACTS:
Teri Sawyer, T&Co.
714-801-1687
TeriSawyer@me.com

Sandra Eckardt, T&Co.
949-400-2258
Sandra@EckardtStrategies.com

Pedego Electric Bikes Featured in Wall Street Journal in October 2017

Bruce Austin, 70, Uses His Pedego Ridge Rider to Rev up His Life

FOUNTAIN VALLEY, Calif., Oct. 11, 2017 — Pedego® Electric Bikes is pleased to announce that it has been featured in the Wall Street Journal in the Oct. 9, 2017 issue. The article focuses on Pedego customer Bruce Austin, 70, who rides his Pedego Ridge Rider electric mountain bike to rev up his life at an age when most people are slowing down. Austin is a resident of Camarillo, Calif., north of Los Angeles, and is a semi-retired cinematographer and cameraman who has worked with Disney, TBS and Twentieth Century Fox.

An avid mountain biker since he was in his mid-30s, Austin rides his Pedego Ridge Rider at least 50 miles each week. Once per week he does a 30-mile “killer ride” on his Ridge Rider up a 1,200-foot incline in Big Sycamore Canyon north of Los Angeles, which he can complete in 90 minutes using the bike’s electric assistance. On the Pedego electric mountain bike, he bikes grueling trails with his sons, who are in their 40s. He also has a second Ridge Rider that his daughters, who are in their 20s, his wife and friends use to ride along with him.

“My electric bike is the great equalizer, empowering me to ride and keep up with my kids,” said Austin. “Mountain biking is a great family adventure that brings us closer together.”

Austin was motivated to stay fit and active for his family. His own father died of diabetes when Austin was in his mid-30s. He credits his Pedego electric bike with helping him stay in shape. He burns up to 500 calories per hour and can do more challenging rides in less time than on a traditional pedal bike. Along with a healthy diet and other exercises including swimming, stretching and weights, Austin is meeting his goals of staying fit through his 70s and beyond.

“Pedego electric bikes empower people to ride longer, farther and faster than they could on traditional pedal bikes, letting them get more exercise and relish the joys of riding together,” said Don DiCostanzo, CEO and co-founder of Pedego Electric Bikes.

Pedego was founded in 2008 by Don DiCostanzo, CEO, and Terry Sherry, CFO, who loved to cycle but hated hills. They designed the first Pedego Bike on a cocktail napkin, and it shipped in 2009. Pedego sales are up 40 percent over 2016, with 2017 sales expected to be in excess of $20 million. Pedego is the Number 1 electric bike brand according to Navigant Research. Pedego has also been featured in Inc. Magazine, Entrepreneur Magazine, The Los Angeles Times and The New York Times.

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 100 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

 

PR CONTACTS:

Teri Sawyer, T&Co.
714-801-1687
TeriSawyer@me.com

Sandra Eckardt, T&Co.
949-400-2258
Sandra@EckardtStrategies.com

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Lindsay Monroe Arrives in Blue Ridge on her 1,700-mile Bike Ride From Tulsa to Richmond After Walking Coast-to-Coast With Her Dog

Monroe will ride her Pedego electric bike to complete her nearly 5,000-mile adventure

FOUNTAIN VALLEY, Calif., Oct. 11, 2017 — Lindsay Monroe, 35, who walked 3,200 miles across America from November 2016 to September 2017, will arrive at the Pedego® Blue Ridge electric bike store in Blue Ridge, Ga., on Saturday, Oct. 21.  Monroe is riding her electric bike 1,700 miles from Tulsa, Okla., to Richmond, Va. Altogether, her journey will take her nearly 5,000 miles across 15 states.

The spirited five-foot two-inch adventurer is headed back home, riding her 24-inch Pedego Interceptor electric bike. Monroe’s sole companion has been Cynthiana, AKA “Thina,” a formerly stray dog named for the Arkansas state grape. Thina joined Monroe on her journey when she was working at an Arkansas vineyard. Along her journey, Monroe works for her keep at restaurants and other small businesses, staying in locals’ homes or camping. On the trip back to the East Coast, Monroe and Thina will cycle through seven states. They are expected to arrive in Richmond, Va. on Nov. 13.

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sunset

 

“It’s a joy to see America from a bicycle, especially with my dog Thina along for the ride in her trailer,” said Monroe. “My Pedego Interceptor electric bike empowers me to easily visit sites that would be impossible to reach by car — and make a lot of new friends, too.”

A native of Rutland, Mass., Monroe was a bartender and professional photographer working 60 hours per week when she decided to walk across America and find new inspiration for her life. On her year-long journey, she has relied on the kindness of strangers for part-time work, food and housing. She has discovered that people are inspired by her endeavor, and most are happy to help her, even if their own circumstances permit them to barely scrape together 10 dollars.

“We at Pedego Blue Ridge are thrilled to welcome Lindsay to Blue Ridge and to cheer her on for her 1,700-mile ride to the East Coast,” said John Soave, owner of the Pedego Blue Ridge electric bike store. “Lindsay is riding a seafoam green Pedego 24-inch Interceptor, which boasts a rugged 500-watt motor and a powerful 48-volt battery that will enable her to pull Thina’s pet trailer the whole way.”

“Lindsay is an inspiration to us all,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “She shows us that we can take control of our lives, enjoy great adventures and make a lot of friends along the way.”

Follow Monroe’s journey on Facebook: https://www.facebook.com/monroelindsay

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 100 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

 

PR CONTACTS:
Teri Sawyer, T&Co.
714-801-1687
TeriSawyer@me.com

Sandra Eckardt, T&Co.
949-400-2258
Sandra@EckardtStrategies.com

The Wall Street Journal Logo

The Wall Street Journal: Instead of Slowing Down, He Revved Up With An E-Bike

The popular “What’s Your Workout” feature of The Wall Street Journal tells the story of a man in love with his Pedego. Bruce Austin, 70 years young, rides his Pedego Ridge Rider at least 50 miles a week as part of a healthy lifestyle. He uses the electric assistance to moderate his heart rate while climbing steep hills, and to keep up with his athletic son on strenuous off-road rides without overexerting himself.

The Wall Street Journal Photo

Mr. Austin says he turns off the assistance on flat ground but will use it to help him stay in his heart-rate range on hills. “When I’m going up a steep climb I’m pedaling with about the same effort I would on a regular bike, but going faster,” he says. Riding his e-bike has helped bridge a generation, he says, allowing him to ride regularly with his sons, as well as his two daughters, both in their 20s.

Another benefit is the time savings. A hilly ride that would usually take him three hours on a standard bike now takes 90 minutes, he says, and burns nearly the same amount of calories per hour, around 500. “I can get in a hard ride before my 7 a.m. train to work,” he says. Mr. Austin bought a second e-bike so he can ride with his wife, Rhonda, his daughters, and friends his age. “In the past, my daughters found mountain biking stressful,” he says. “Now, they’ll be full-throttle on the e-bike and they have so much fun. They haven’t yet refused a ride.”

While many purists disapprove of e-bikes, Mr. Austin says the assistance has allowed him to skip the stationary bike in the gym. “There’s nothing more motivational than climbing to the top of the Santa Monica Mountains and breathing in the fresh air as you look out to the Channel Islands,” he says.

The Wall Street Journal: Instead of Slowing Down, He Revved Up With An E-Bike