Beth and Brian

Pedego Greater Long Beach: From Silver Ceiling to Silver Spin

How Boomer Beth Black rolled from gray cubicle to the great outdoors

Beth and Brian and store

A few years ago, Beth Black looked up from her cubicle at work and realized that she was being passed over for promotion because of her age. Though she received rave reviews for her work as a corporate writer, she discovered that she’d hit the “Silver Ceiling.” “It was unnerving, but I made a bold move and quit that job,” she said. “Happily, I quickly found my next move — the freedom and contentment of owning a Pedego Electric Bikes store.”

Her path to Pedego seemed predestined. “I didn’t have to give up writing,” she said. The final selling point for opening her own Pedego shop was that her cash register could double as a writing computer. So now, Beth arrives at her store — Pedego Greater Long Beach (GLB) — with a smile every day. “My life is full of happy people, bike rides, writing, and a huge sense of accomplishment — with literally no ceiling to limit my success,” she said. The decision to open Pedego GLB in Seal Beach, California, proved to be an excellent choice for Beth and her partner, Brian Ballard. The store’s 2013 Grand Opening Celebration drew hundreds of locals, including the Mayor of Seal Beach, who cut the ribbon. “From that day, we knew this was going to be a successful enterprise,” said Brian. “Everyone rushed to take a test ride!”

The success of Pedego GLB grew even more in 2014 when Beth wrote an essay about their store and won a national competition for a Time Warner Cable Business Class commercial. The store was one of four businesses chosen out of 200,000 submissions. Later that year, Time Warner released a national TV and Online ad campaign featuring Pedego Greater Long Beach. The results of this campaign helped Beth and Brian achieve several business goals and also garnered the couple a special award from Irvine-based Pedego Electric Bikes. “At Pedego’s annual Dealers Meeting last year, they awarded us the honor of MVP,” explained Beth. “We’re so happy!”

Brian, a professional magician and Community Outreach liaison for a senior HMO, has used his presentation skills and organizational talents in building the store with Beth. “We knew that with our combined abilities and experience, we could make the store a success and a valuable part of the community,” he said. That includes special Pedego events such as the “Silver Spin,” a weekly guided group ride for seniors and friends. Beth and Brian are delighted they are sharing the freedom of electric bikes with other Boomers. ”As Boomers ourselves, we can share our first-hand stories about the health benefits of riding Pedego electric bikes, which include losing weight, getting fit, lowering blood pressure, controlling diabetes and boosting immunity,” said Brian.

Beth agreed, “We’re so grateful to have rolled forward to life as Pedego storeowners. It’s a complete infusion of enthusiasm and power over our future — with each day as a bright new beginning,” said Beth. “I used to dream of an office with a window so I could see a little daylight.  Now, I balance between writing and riding … out in the sunshine, fresh air and the Great Outdoors. Hello, fun!”


Pedego Myrtle Beach: Flying Into the Future

How an Air Force Colonel and his family targeted an exciting new adventure.

Colonel Aaron Maynard spent 26 years of his life serving in the United States Air Force. After decades of serious, stressful work, the 50-year-old planned to retire and try something different. His wife Michele agreed that a change of pace was needed. But they weren’t quite sure what shape that transformation should take. “I wanted to stay active and continue to interact with people,” Aaron explained. “And, I wanted to have fun.”

The answer came when he and Michele purchased a pair of Pedego electric bikes. As Aaron saw it, introducing the public to Pedego would help him continue to work at something that would help others, be a new career, and it would allow him to stick to the fun part of the plan. “It had to be something I was passionate about,” he explains. “And Pedego Electric Bikes was it.” 

Gone are the days when the golden age of 65 meant you retired, sat in a rocker, and counted your memories. According to Gallup, a whopping 49 percent of Boomers don’t plan to retire until after age 66. And of those, 10 percent say they’ll never retire at all. But that doesn’t mean they plan to stay in the same jobs. The trick has been to transfer to something fresh, new, energizing and enjoyable — and in the Maynards’ case, their new career is centered on fun.

A big plus is that Aaron’s job skills from his military career transferred nicely into his future as a Pedego store owner. His ability to work well with people, his strong communication skills, and his talents as a problem solver made him a great candidate for small business ownership. Also, his degree in Business/Marketing prepared him to be successful. Of course, this story isn’t just about Aaron. Returning to their home state of South Carolina from London, England, the Maynards made Pedego Myrtle Beach a family adventure. Their sons — Reid, 23, and Max, 21 — work at the store, too. Their daughter Emma, 15, works around her school schedule to help in the store as well.  Even their golden retriever Addie serves as the shop mascot, with customers stopping by just to see her. The bonus was the family’s shared interest in health and fitness. It all came together to make them perfect Pedego store owners. 

The direction of the Maynards’ career move is not entirely unexpected. Early in life, Aaron imagined business ownership. “I always dreamed of working for myself and including my family in the adventure,” he said. And because it has taken a couple of decades for this entrepreneur to reach for his goal, the rewards are very sweet. He has enjoyed being at the store every day since it opened in April 2015.

“I look forward to coming in every morning. I don’t think of it as work at all. I call it going to fun!” The Maynards have been able to interact with people, as they hoped. In fact, these interactions have been an exceptionally positive part of the experience. “Part of the fun is watching people’s reactions to our amazing bikes,” said Maynard. “They always have a smile, a big wide smile! It’s all about FUN!”

Aaron likes to say that he traded in his military uniform for a new kind — shorts and flip-flops — and from all accounts, it fits just right. Instead of greeting a work day of stress, now he says, “Hello, fun!”

Pedego Scottsdale

Pedego Scottsdale: Rolling Along the Learning Curve

How Scottsdale’s Kathy Puryear retired from teaching to enjoy a Pedego adventure

When you’ve done the same thing for 30 years, it’s time for a change. Kathy Puryear, 58, had worked as an elementary school teacher in the same school district for nearly three decades before she began to think seriously about finding a new life outside of the education field. When she retired in mid-2014, it was time to make her move.  Her quandary was in deciding which direction to go. “I loved being a teacher and never gave any thought to being in charge of a small business,” she said.

The freedom and responsibility of business ownership seemed a far cry from her lifelong career. Then she and her husband Bill learned about Pedego, and they discovered options they’d never considered before — the appealing opportunity to be independent. According to Gallup, this is not uncommon. More than a third of all American Baby Boomers start a small business for the opportunity to be independent. And nearly another third do it to pursue a passion.

When Kathy and Bill fell in love with some rented Pedego electric bikes on vacation, they saw the potential of gaining independence for something they could be passionate about:  opening a Pedego store of their own. “We had so much fun riding the bikes, and we knew that they would be a perfect fit in our community,” she said. “Plus, owning a Pedego shop would give us the opportunity to be in charge of our own destiny. I could picture this new lifestyle instantly,” she explained. They realized that with an outlay of time, effort and a hefty sprinkling of fun — the same investment a teacher makes in students — they could succeed with Pedego Scottsdale.

The good news about making this move after retiring from a long-term career was the preparation they had for their new business. Kathy’s transferable skills from years of managing a classroom helped her determine that she, Bill and Pedego were a great fit. “I think my background of making children and their parents feel comfortable, one-on-one, helps me to make our customers feel at ease with rentals and purchases,” she said.  It was no surprise her people skills would help with the business, though she is pleased by other abilities that have surfaced. “I’m experienced at answering questions, and that coupled with my strong critical thinking skills allows me to successfully handle decisions necessary for daily operations.”

Indeed, owning a Pedego dealership has changed a lot of things in the Puryears’ lives.  But being members of the Boomer generation was a big plus. As mature adults, they were ready to assume complete responsibility for a retail business, which requires nearly 24/7 care —and they have never minded it at all. “I am so proud that we entered into a partnership with Pedego, and we both learned quickly that despite having no background in retail, bikes or business ownership, we’re succeeding and having tremendous fun,” said Kathy. “I look forward to coming to work every day! Hello, fun!”


Pedego Big Island: Saying Aloha to Life!

How Craig and Michelle Pivo escaped daily office drudgery for a sunny beach scene.

Craig and Michelle enjoy a sunset

At 50, Craig Pivo had heard enough about sickness and death. After all, he’d been part of those difficult discussions every day for 25 years. As a pharmacy owner for 18 years followed by work as a medical liaison for a pharmaceutical company — well, there was little else to debate. His wife Michelle, 52, felt the same. “I was tired of talking with doctors and dealing with teams of sales reps while having to walk through the mind field known as Corporate America,” she quipped.  That little pun said it all for the former pharmaceutical sales exec. For decades, both Pivos had worked hard in this emotionally demanding industry, and they were burned out.

The first time they rode a Pedego electric bike, they both realized they’d found a new direction. “Our dreams began to unfold,” said Craig. “We both realized, after careful discussion, that this was exactly what the doctor ordered.” One major life lesson they had both gleaned from their careers was that time was precious. Their personal goal was to live in Hawaii, and they hated the thought that it could be put off and delayed until it never came true. “Life is not a guarantee, and each day is a blessing,” said Michelle. “We were stoked to find out that our dream could become a reality.”

Leaving their highly paid careers was not an easy decision for the Pivos. “We had always played it safe,” said Craig. “However, every single week, we complained to each other about something at work, whether it was a patient problem or an issue with a doctor.” Gallup states that about a third of Boomer entrepreneurs seek an encore career because it allows them to be more independent, and another third make the change to pursue a passion, which is exactly what the Pivos did. “Looking back, this was a long time in coming,” noted Craig.

The more the Pivos learned about the Pedego Electric Bikes company, the more convinced they were that they’d found the right prescription. ” We had discussions with the brass at Pedego,” said Michelle. “We love that they enthusiastically stand behind their products.”

Craig’s experience owning a pharmacy helped him evaluate Pedego as a business venture prior to jumping in. He uses his business expertise to manage day-to-day operations that make the store successful, even using the same bookkeeping software that he used for his pharmacy. Michelle’s marketing skills and her strength in building customer satisfaction have made her an invaluable team leader. “When people walk into Pedego Big Island, they immediately feel the warmth of Michelle and her Aloha spirit,” said Craig, who says he is inspired by working with his wife. They also both enjoy being in charge of their destiny without the constant, nagging worry of corporate downsizing.

The career switch has changed their lives by letting them hang up their business suits for shorts and flip flops. “Our Pedego store has given us the independence of living the life we always dreamed of, and more importantly, to follow through on a promise we made to each other: Never have regrets and remember that life is a gift. There is no guarantee that we will see another sunset. Always live your dreams! Without Pedego, we would still be in our Mainland offices dreaming of being in Hawaii with little to look forward to but our annual vacations there. Now…we’ve located our business — and our future —  in our favorite vacation destination!  Hello Fun!”

Ford Warriors in Pink Partners With Pedego Electric Bikes for Breast Cancer Awareness

Ford Warriors in Pink Electric Bike Social Media giveaway will bring good days to breast cancer patients

IRVINE, Calif.Sept. 29, 2015PRLog — Ford Warriors in Pink® and Pedego® Electric Bikes have partnered together to help breast cancer patients enjoy more good days ahead. In support of National Breast Cancer Awareness month, the two companies are giving away three “warriorized”Pedego Electric Bikes through the Ford Warriors in Pink social media channels. The giveaway is in conjunction with Ford Warriors in Pink’s Good Day Project, which was created to bring more good days into the lives of people living with breast cancer. A fourth bike will be given away by YouTube fitness guru Sarah Fit who has earned special recognition as a Ford Warriors in Pink Model of Courage.  For a tour of the “warriorized”bike, view Sarah’s bike giveaway YouTube video at

fordTo suit the occasion, Pedego has designed a very special limited edition Ford Super Cruiser — in pink! Its shade of hot pink celebrates Ford Warriors in Pink and features the logo on the chain guard. With its powerful 600-watt motor and sizzling chic style, the “warriorized”Pedego Electric Bike can skyrocket up the steepest hills and speed through the strongest headwinds.

Pedego is also helping support Ford Warriors in Pink’s work with the ride-hailing app Lyft (, which helps provide more good days to breast cancer patients through reliable transportation to treatment appointments. In addition, Pedego is donating 1,000 Warriors in Pink special edition watches — featuring the Warriors in Pink logo — that will be included in goody bags given to riders on their way to or from treatment.

Here’s how to participate in the Ford Warriors in Pink Pedego Electric Bike giveaway:

1. To enter, participants must post their best fitness tip — and how this tip has helped lead them to “more good days” — on Warriors in Pink’s Twitter (, Instagram (, or Facebook (

2. Each entry MUST include #MoreGoodDays and #contest

3. Three winning entries will be selected based on the stories submitted. This is not a random giveaway.

4. One bike will be awarded each week for three weeks on September 18, September 25 and October 2.

Here’s how to participate in the Sarah Fit Pink Ford Pedego Electric Bike giveaway:

1. To enter, participants must post their best fitness tip — and how this tip has helped lead them to “more good days” — on Sarah Fit’s YouTube channel:

2. Each entry MUST include #MoreGoodDays

3. One winning entry will be selected based on the stories submitted. This is not a random giveaway.

4. One bike will be awarded on October 9.

About Lyft
Lyft ( is a welcoming, affordable ride within minutes. Simply request and go. Lyft launched in San Francisco in June 2012 and is now in more than 65 cities across the country. Beyond providing communities with safe, reliable rides, we want Lyft to be a force for good. Inspired by the countless Lyft drivers who’ve taken initiative to give back to their own communities, we work with nonprofits and our driver community to create positive social impact, one ride at a time.

About Ford Warriors in Pink
Ford’s commitment in the fight against breast cancer runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them about how early detection saves lives. To date, Ford has dedicated more than $128 million to the cause. The entire 2015 Ford Warriors in Pink collection is available at 100 percent of net proceeds from apparel sales go to support organizations fighting breast cancer including The Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival Coalition.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit

About Pedego
Pedego®Electric Bikes, the world’s premier electric bicycle brand, transforms people’s lives with fun and an abundance of delightful moments. Pedego’s stylish, colorful bikes boast the latest in electric bicycle technology and deliver a green alternative for transportation, exercise and recreation. Riders sail up hills and breeze through headwinds! Pedego “pedal or not” models include the Comfort Cruiser, City Commuter and Trail Tracker. Hailing from Orange County, Calif., Pedego is the fastest growing electric bicycle company in the world. Pedego electric bikes are sold in more than 800 stores in 40 countries. For more information, please visit