To celebrate Earth Day, Jimmy Kimmel gifted this good samaritan the world, followed by a brand new Pedego City Commuter!
NEWPORT BEACH – By design, this officer’s bicycle has super powers and a serious purpose.
“It’s almost like it’s bionic,” Newport Beach police Officer John Mika said Thursday morning, wheeling around a new electric patrol bike.
Last week, officers began patrols on two customized, $4,000 Pedego bicycles. The patrol bikes are likely the first in the county, officials said.
With a push of a button, Newport Beach’s new electric bikes can reach speeds of 25 mph. They are outfitted with neat gadgets, such as a switch that tightens the shock absorbers to amp up the speed. It’s powered by a lithium ion battery – the same power inside a Tesla – that lasts through a 10-hour police shift, or longer.
Mika said the bike is a natural fit for beach patrols in a town where the population doubles in the summer.
The bike can whiz along the boardwalk and pier, places a police car or motorcycle can’t reach. And its speed means a faster response to police calls up and down the Balboa Peninsula.
The new bikes complement unconventional patrol methods already in place in the city, such as horse-mounted officers. New modes of transportation, such as electric bikes and Segways, are appearing more and more in law enforcement, authorities said.
“You can’t use a hammer for everything, Mika said. “You’ve got to have a lot of different tools.”
Another advantage to the bike: silence. That helps police combat thefts from cars and property crimes, the city’s chief law enforcement problems, Lt. Damon Psaros said.
“It’s stealthy,” Psaros said. “You can’t hear them coming.”
Psaros said the force had considered electric bikes for some time. The battery technology wasn’t there until now.
“It’s much lighter and more reliable,” he said. The bikes, which can travel 30 miles continually on one charge, are recharged by plugging into a standard outlet.
Psaros said they bought the bikes after about three months of testing with the Pedego Corona del Mar dealership. The bikes are outfitted with special all-terrain tires, wider handlebars, and a special suspension system, among other features.
Pedego dealership owner Joe Carter said the police bikes were a first for his company. Ordinarily, he said, his customers are enthusiasts and commuters.
Now, he sees opportunities in campus security, even Disneyland.
“It’s a young industry,” he said. “Its uses are just evolving.”
Contact the writer: firstname.lastname@example.org or Twitter:@nicolekshine
It’s a party, as electric bike shop in Seal Beach celebrates successful first year.
PRLog (Press Release) - Feb. 4, 2014 - SEAL BEACH, Calif. – One year ago Seal Beach welcomed a new Pedego electric bike shop in town, and it was love at first ride. Locals gushed about the fun they had zipping around on these stylish and powerful bikes. Pedego Greater Long Beach settled into the Pavilions shopping center, at the corner of Main Street and PCH, around Valentine’s Day … and the love affair continues. Co-owners Beth Black and Brian Ballard are thrilled that Seal Beach became the permanent home of their Pedego Electric Bikes dealership. “Everyone has been very supportive of what we do here,” says Ballard. To celebrate, they’re throwing a big party at the Pedego shop and inviting the public.
This event is scheduled for Saturday, February 8, starting at 1:00, rain or shine. “We’ll have a lot of food and fun,” says Black. Celebrations at Pedego GLB always include a magic show — just one more way this bicycle shop is unique. Ballard, a professional magician and member of the Hollywood Magic Castle, is set to entertain. Activities will also include a raffle with prizes. The shop is also offering a discount on some of their chic biking accessories.
The Pedego Owners Group, a social group of Pedego riders, will take guests on a group ride around Seal Beach, Alamitos Bay and Naples Island before returning to the shop for more treats. Several electric bikes will be available for visitors. Bikes are available on a first-come-first-
Black and Ballard are delighted by the store’s success mostly because of what it means for the community. While a lot of locals rent or buy the bikes for the fun they bring, even more are becoming Pedego owners to commute to work. Black and Ballard are proud to have replaced a lot of cars on the road. “In addition to sharing the fun of electric biking, we passionately promote alternative transportation,”
About Pedego® Greater Long Beach
Pedego Greater Long Beach is the Long Beach area’s premier outlet for Pedego Electric Bicycles where customers can choose from purchasing, renting or enjoying a special tour event on an electric bike. Now available is the “Hit the Brix” tour, offering a guided e-bike ride and lunch at Brix at the Shore. Located at 1065 Pacific Coast Highway, in Seal Beach, you’ll find Pedego GLB in the Pavilions Shopping Center at the corner of PCH and Main Street. Customers enjoy flexible rentals of hourly, daily or weekly duration. Visit http://www.pedegoglb.com or call (949) 295-2886 to reserve a guided tour or arrange a free test ride.
Pedego®, the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric bike technology. With their chic, stylish designs complemented by a built-in electric hub motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® electric bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit http://www.pedegoelectricbikes.com/
By David Dodge & Duncan Kinney, Green Energy Futures
Not to oversell it but the electric bike might be the single best urban transportation option out there.
Think about it. Car commercials very rarely sell the reality of the vast majority of our car driving existence – the drudgery of daily traffic. And regular old cycling is akin to eating your vegetables. We know it will make us healthier and can be just as effective an option as driving but cycling advocates usually don’t account for the giant hill the you have to climb to get to the office or the fact that your workplace doesn’t have a shower.
An electric bike is almost Goldilocksian in how it fits into the urban fabric. You get to power up that big hill, get some fresh air and dodge traffic all at the same time.
Sonny Shem is an electric bike owner and he speaks with the zeal of the newly converted.
“I never liked riding work in the summer because you were too hot and you still had to shower and you didn’t want to have to be at work and be uncomfortable but this allows me to get to work, ride when I want to ride and get that [electric] assist when I want that assist and still enjoy the outdoors.”
It hasn’t always been this way. Electric bikes have languished as a niche item with homemade quirky designs and heavy batteries that made them impractical. But with the recent rapid improvement in lithium ion battery technology (thanks electric carmakers) you’re now looking at ranges of 30, 40, even 50 kilometers with a battery pack that’s smaller than a shoebox cut in half.
Cliff Vallentgoed is the owner of Redbike, a bike shop in Edmonton, Alberta. He’s only been stocking and selling electric bikes for the past few years but the trend is clear.
“Over the past three or four years we’ve seen our sales increase by many times. I think our very first season selling electric bikes we sold three, the following season we sold twelve so that gives you a picture of the growth curve of these things.”
And worldwide the numbers agree. According to the Rocky Mountain Institute e-bike sales are growing at 20 per cent a year and China is home to over 130 million electric bikes. Navigant Research found that over 30 million electric bikes were sold in 2013 and predicts that e-bike sales will reach nearly 38 million a year in 2020.
In our story on the future of transportation we found electric cars such as the Mitsubishi i-MiEV, have fuel efficiency equivalents of 149 miles per gallon. Electric bikes blow this out of the water.
A life cycle study from Shreya Dave at the Massachusetts Institute of Technology in 2010 found that per mile travelled an electric bike uses 10 per cent of the energy of a standard sedan and an e-bike will emit 90 per cent fewer pollutants per passenger mile than an off-peak bus.
And these things bring a smile to your face. The model we tried out has a simple twist throttle and it’s as easy as it sounds, just twist and go.
“The power is amazing. It makes you feel like you have bionic legs,” says Shem. Electric bikes have an internal governor that means you can’t go faster than 32 kilometers per hour, but at the end of a long day at the office twisting that throttle will surely put a smile on your face. Shem likens it to a constant downhill ride.
“We all like riding downhill with the wind in our hair and you get that experience whether you’re riding downhill, uphill or in the flats,” says Shem.
Most cities aren’t as far along as making cyclists feel welcome and safe as Vancouver, a place we dubbed “bike city”, and better electric bikes cost about $2,500. But even with those barriers it is clear electric bikes are here to stay and that you will see more of them on the road in the future. It’s fun, convenient and the greenest commuting option out there. If anyone’s paying attention either of us will take a Pedego Classic City Commuter for our birthday!
Even hardcore pedalheads like Vallentgoed see the value in e-bikes.
“Anytime we can reach new users it’s brilliant. More users, more bicycles sold, fewer cars on the road, healthier happier people, that’s always the goal whether it’s the introduction of electric assist bikes or fat tire bikes or anything else that might appeal to someone.”
Pedego Electric Bikes Prepares to Celebrate the Grand Opening of its 30th Branded Store.
PRLog (Press Release) - Jan. 2, 2014 - IRVINE, Calif. -- Five-year-old Pedego Electric Bikes has gained a lot of momentum in the past year and is now celebrating the grand opening of its 30thbranded store. What’s more, the store is opening in the factory’s home town of Irvine, California. With each Pedego-branded store that opens, there’s a special story of discovery, love and generosity. People find Pedego electric bikes and then love them enough to want to share them with their communities. So it’s no surprise that the owner of Pedego Irvine, longtime Irvine resident Bob Bibee, has a similar story to share.
A year ago, Bibee was asked by a friend to join him on a 32-mile guided bike tour in Los Angeles. The friend had recently opened a bike tour business and wanted to show him what it was about. Bibee found the ride amazing — and a life-changing experience.
“That ride had a huge impact on me,” he says. “I wanted to do the same thing, but in Orange County.” He spent a day visiting Orange County hotels to research their recommendations for any local bike rentals or tours. Then, as often happens with Pedego stories, serendipity rolled in. When he stopped for lunch, he caught a flash of something out of the corner of his eye. It was a bike with a banner attached. The bike was moving so fast, he couldn’t read it all. “I could only catch one word,” he says. That word was: electric. He quickly learned that it was a Pedego electric bike manufactured locally, in Irvine.
The following day, he contacted the management at Pedego corporate and arranged a meeting. Of course, they went for a bike ride. “We rode to Woodbridge Village Center, stopped, and I said, ‘Here — right here — is where we need to be.’” Bibee has lived in Irvine for 17 years and has been a passionate bike rider his entire life. To him, Irvine is, without a doubt, one of the finest cities in the world for biking. At that point, a lot of loose ends in his life seemed to come together. “After 50 years, I finally know what I want to do when I grow up (and I’m doing it!),” he notes. And Bibee explains that Irvine is a great location with its well-developed network of bike paths weaving through the city. Irvine is so bike-friendly that the Irvine Train Station offers numerous bike lockers for commuters.
What has now blossomed is a love story. The day he saw that fast-moving bike was the first time he’d heard the Pedego name. “Now it’s all over my shirts, jackets, watches, computer and, of course, my store,” laughs Bibee. “All it took was one test ride and I was hooked.” In the last year, he’s logged more than 5,000 miles on a Pedego electric bike.
When Bibee shared information on these bikes with his friend, Peter Pae, the love story grew into a news story. Pae, a business editor at the Los Angeles Times happened to be sharing some woes with him one day. Bibee says, “He was telling me about his commute — that he drove to the train station, rode the train into LA, then took the subway, then walked the rest of the way. I told him to forget all that.” That’s when Bibee gave him a Pedego City Commuter and instructed him to ride this to the train, put it on the train, then ride it from the train to work. “After the first day he was crazy excited about this,” says Bibee. “He went from dreading his commute to actually looking forward to it.” Pae bought one of the bikes and later wrote about his experience (http://articles.latimes.com/
The store opened quietly and is already attracting local business. A grand opening celebration is slated for President’s Day weekend. Festivities will include free test rides for visitors. Those interested may follow Pedego Irvine on Facebook or visit their website for further information on this event. Meanwhile, they can also visit the store and become acquainted with the full line of Pedego electric bikes, from Comfort Cruisers to off-road Trail Trackers. Pedego Irvine offers the right Pedego for everyone.
With Pedego’s momentum leading to such amazing dealership success stories, the electric bicycle company is really on a roll. CEO and co-founder Don DiCostanzo is excited about Irvine’s new dealership and the promise of further locations currently in development. “Our goal is to open another 30 Pedego-branded stores in the next year,” he says. That’s a challenge the company can meet. Everywhere these bikes go, a new love story begins.
About Pedego Irvine
Pedego Irvine is the premier outlet for Pedego Electric Bikes where customers can choose from purchasing, renting or enjoying a customizable tour to meet your needs. Located in the hub of Irvine’s beautiful bike trails, visitors can take a relaxing ride around the lakes or venture off on one of several available “destination rides” where singles or groups can ride for miles on paved bike trails, stop for lunch or a beverage and enjoy an electric-assisted ride back. Pedego Irvine is not another bike shop; they are here to bring a whole new experience and adventure to Irvine and surrounding cities. Open seven days a week, from 10:00 to 6:00. The shop is located in the Woodbridge Village Center, at 4624 Barranca Parkway (behind Ruby’s — next to the dollar theater). Pedego Irvine offers hourly and daily rentals (kid trailers/carriers and tandems are available). Call 949-274-7944 for reservations, or simply walk in for a free test ride. For more information, visit http://www.pedegoirvine.com/
Pedego, the world’s most renowned electric bicycle, built its reputation by creating chic bikes outfitted with the latest in electric bike technology. Pedego’s commitment to innovation has led to worldwide acclaim for their leading-edge design. Their many stylish electric bike models, such as the Pedego® City Commuter, offer a cost-effective and green alternative for transportation, exercise, recreation and fun … without worrying about hills or headwinds! Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit http://www.pedegoelectricbikes.com/
Nov. 11, 2013 - AUGUSTA, Maine – Shea Gunther has an urgent delivery to make. It’s a petition signed by more than 1300 Maine residents demanding that their governor take a lead on renewable energy development. To make it clear that Gunther lives his vision, he is set to deliver the document to the state capital in Augusta by way of a 60-mile electric bicycle ride from his home in Portland, Maine. “A lot of my fellow Mainers agree and signed my petition,” says Gunther. “I want to honor their collective voice by riding my Pedego electric bike up to Augusta to hand deliver their signatures to the governor’s office.”
According to Gunther’s petition site, at issue is a $120 million offshore wind pilot project. Norwegian energy company Statoil pulled out of the proposed project, which called for four floating turbines to be anchored near Boothbay Harbor. The reason? Maine Governor Paul LePage had pressured the state legislature to negate Statoil’s deal and open the project back up for proposals. According to Gunther, there’s a certain irony to the state’s new slogan pushed by the governor, “Open for Business.” On the petition Web page, he writes, “It seems that in Governor LePage’s state, that slogan doesn’t apply to clean energy businesses.”
Gunther plans to leave on Thursday. He’ll deliver the petition to the governor’s office on the morning of Friday, November 15, and make the 60-mile ride home from Augusta that day. His motto for the ride is simple but serious. “I’m riding for renewable,” he says. “I started my petition because I believe Governor LePage should lead, follow, or get out of the way of clean energy development in my state.” Gunther’s bike ride will no doubt carry some weight with the governor. The online version of the petition can be found athttp://bit.ly/
Due to the length of the trip, and the fact that he plans to arrive fresh and ready to perform some public speaking, Gunther will ride his Pedego electric bike. A writer for the Mother Nature Network, he has owned and enjoyed his Pedego for a few years. It seemed a natural for the trip, he explains, and the presence of the bike makes a statement of its own. “It just makes sense to make the ride on my electric bike,” says Gunther. “If Maine generated all of its electricity from renewable sources, my 120-mile trip would be essentially carbon free. Electric bikes represent the future we should all be working towards.”
About Shea Gunther
Shea Gunther is a writer for the Mother Nature Network, and his work can be viewed online athttp://www.mnn.com/
About Pedego® Electric Bikes
Pedego®, the world’s most renowned electric bicycle, built its reputation by creating chic e-bikes outfitted with the latest in electric bike technology. Pedego’s commitment to innovation has led to worldwide acclaim for their leading-edge design. Their many stylish e-bike models, such as the Pedego® City Commuter, offer a cost-effective and green alternative for transportation, exercise, recreation and fun … without worrying about hills or headwinds! Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit http://www.pedegoelectricbikes.com/
PRLog (Press Release) - Nov. 6, 2013 - IRVINE, Calif. – If escalating media attention is any measure of a company’s success, then Pedego Electric Bikes is winning the race to the top of the e-bike industry. Favorable articles in both the Los Angeles Times and the New York Times – two of the country’s foremost news outlets – have come out recently, pushing sales of Pedego e-bikes higher than ever. A third paper in the trifecta of top American newspapers, The Washington Post, has also covered Pedego’s electrifying success. Additionally, several news outlets around the world are buzzing with the news on Pedego electric bikes. “We’re very happy that people are reading these articles and learning about the joys of electric biking,” says Don DiCostanzo, CEO and co-founder of the California-based company. “And we’re thrilled that so many riders are discovering Pedego e-bikes based on these write-ups.”
Some of the national attention has come as a result of Pedego’s work with Ford Motor Company. Ford’s commitment to green technologies led to a partnership with Pedego resulting in the Ford Super Cruiser, an electric bicycle that debuted at Interbike last September. Media attention is growing as this model will become available to the public across the nation beginning in January 2014. The new Ford e-bike carries on Henry Ford’s vision and commitment to “make great products that contribute to a better world.” With a promise like that, it’s no wonder that journalists are watching.
Pedego Electric bikes (http://www.pedegoelectricbikes.com/
Pedego®, the world’s most renowned electric bicycle, built its reputation by creating chic e-bikes outfitted with the latest in electric bike technology. Pedego’s commitment to innovation has led to worldwide acclaim for their leading-edge design. Their many stylish e-bike models, such as the Pedego® City Commuter, offer a cost-effective and green alternative for transportation, exercise, recreation and fun … without worrying about hills or headwinds! Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit http://www.pedegoelectricbikes.com/
“You can ride these bikes with no motorized assistance, with occasional assistance with the turn of a hand throttle adjacent to the right handlebar, or with the push of a button near the left handlebar, which gives you constant pedal assistance in four levels up to 20 miles an hour. My average speed is 8. Damon gives me a sidewalk lesson punctuated by my hollering when I switch into a power mode and the bike rockets off. I am not used to a bike doing so much when I do nothing. In a way, it’s like a vibrator.”
Wadler, Joyce. “I Sing the Bike Electric.” The New York Times Oct. 2013. Web. 30 Oct. 2013.
Read the entire article here
Oliver Sinclair was diagnosed with MS in 2004 and has had to face many uphill battles since his body’s immune system basically started attacking and fighting itself. Incredibly, as is the case with many “disabled” heroes these days his resolve and determination to continue living life to the full has led to him tackling this monster in aid of those who can’t.
Multiple Sclerosis has no cure. It is a chronic autoimmune disorder affecting movement, sensation, and bodily functions and seldom do patients ever recover – however, all is not lost. There are various treatment methods, support groups and charity programs established to help those living with MS. Living. That is the word that stands out most. Upright and proud. But at whose cost?
In most cases, friends and family of those affected are the primary (if not only) benefactors. Some are fortunate enough to be covered by medical insurance while the rest rely heavily on the charity of those spreading the plight of MS sufferers. On the 13th October, Oliver will lead a bright orange “train” of 50 cyclists in the 35km charity batch of the Amashova Durban Classic. Their goal is to raise funds and create awareness for those suffering with MS in KZN. For the first time in history an electric bike has been allowed entry into the race in a landmark backing of a cause that desperately needs our help.
Our objective is to generate the kind of awareness that sparks public involvement so that the burden of fighting this battle goes beyond those directly affected by the disease. You can help by cheering him on on Sunday, sharing his story or donating to the Multiple Sclerosis Society KZN.
We were contacted at the end of August by Oliver and his wife Michelle as his current electric bike (seen in the attached article) just wouldn’t make the distance. While the furthest he had ridden before taking on this challenge was just 2km, we are confident that our 48Volt, 500Watt powered Pedego City Commuter (the world’s leading electric bicycle) will perform admirably over the Fun Ride’s distance with the pedal assist option eliminating the need to twist the throttle, which may have led to discomfort in his weaker right hand.
Although our bikes are designed and built for leisure – what they also provide is the opportunity for those unable to cycle long distances, for whatever reasons, to fully experience the one of a kind freedom that cycling brings. It is a privilege to be involved in the Amashova event and we feel humbled that our bikes have the capacity to enable someone living with MS to challenge themselves, and more importantly others, for a greater good.
If you are interested in finding out more or are able to help in any way please visit www.multiplesclerosis.co.za or email email@example.com. Your support will go a long way to exposing a cause that desperately needs our help.
To view the bike visit www.pedego.co.za
PRLog (Press Release) - Oct. 7, 2013 - HALEIWA, Hawaii – When Dean Stephens, Johnny Angel and Joe Alcaraz purchased their own Pedego electric bikes, they discovered a whole new world … of fun and business. “Originally, we were just looking for a way to get to town and back without the wait,” says Alcaraz. “Once we discovered the quality and potential of these bikes, other people started to take notice as well.” The three friends began to see the bikes as something they could share with their neighbors. “We thought this would make a good opportunity to help not only us,” explains Angel, “but the community as a whole.”
Stephens, Angel and Alcaraz are well-known locals on the North Shore, and they have been overwhelmed by the community response in this vacation destination. The busy season brings people from all over the world and the two-lane highway clogs to a standstill every day. “People who live here are very tired of the traffic and lack of parking,” says Stephens. “Many people are looking for solutions and are excited that we’re here to help.” They plan to throw a grand opening celebration and invite everyone to the party. The Pedego team is also looking forward to their involvement in other community events, such as the Vans Triple Crown of Surfing and the Quicksilver Big Wave Invitational.
The three men are especially looking forward to sharing the value and style of Pedego e-bikes. “I love their quality, and I enjoy selling a product that I firmly believe in, “says Alcaraz. Stephens and Angel emphatically agree. With a selection of electric bicycles that includes Comfort Cruisers in a rainbow of colors, City Commuters with Pedal Assist, spirited Interceptors and powerful Trail Trackers – there is truly something for everybody. Each bicycle is powered by a reliable lithium ion battery and a whisper-quiet rear hub motor, providing miles of easy travel, powering through headwinds and over hills. With a Pedego electric bike, you can enjoy the sights and sounds of Hawaii in a safe, green and fun way.
About Pedego North Shore
Pedego North Shore is the North Shore area’s premier outlet for Pedego Electric Bikes where customers can choose from purchasing, renting or enjoying a customizable tour to meet your needs. From a mellow cruise on the paved bike path that runs along the famous and beautiful beaches to guided surf tours. Pedego North Shore strives to make your experience with us is the highlight of your trip. Leave the traffic behind and come take a ride. Open seven days a week, from 8:00 to 5:30, the shop is located at 59-059 Pupukea Rd., Haleiwa. You’ll find Pedego NS across the street from Foodland and Sharks Cove. Customers enjoy flexible rentals of hourly, daily or weekly duration. Call 1(800) 637-5948 to reserve a guided tour or a free test ride. Or visit us at www.pedegonorthshore.com for more information.
Pedego® the world’s most renowned electric bicycle, built its reputation by creating chic e-bikes outfitted with the latest in electric bike technology. Pedego’s commitment to innovation has led to worldwide acclaim for their leading-edge design. Their many stylish e-bike models, such as the Pedego® City Commuter, offer a cost-effective and green alternative for transportation, exercise, recreation and fun … without worrying about hills or headwinds! Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit http://www.pedegoelectricbikes.com/ - See more at: http://www.prlog.org/12222294-pedego-north-shore-says-aloha-to-hawaii.html#sthash.aheHmrlT.dpuf
By Peter Pae, Los Angeles Times
Original article: Pedego Electric Bicycle Juices up Commute to Train Station
The motor makes hills and head winds a breeze, and there’s no need for a motorcycle license and insurance as there would be with a scooter.
For years I contemplated selling my car and riding a bicycle to work.
I would ride to the Tustin train station four miles from my Irvine home on a bike path that would put me just half a mile from the station. From there I would take the Metrolink train to work in downtown Los Angeles.
But the few times I tried riding my road bike, I was exhausted by the time I got home. Getting there was easy — all downhill — but coming home was sheer agony, grinding up hills after a long workday. The road bike went back up on the rack in the garage.
I considered a scooter, but that ruled out the bike trail and would require a motorcycle license and insurance.
Then I tried something in between — an electric bicycle from Pedego, a 5-year-old company co-founded by Don DiCostanzo, a former carwash mogul. He believes that electric bikes are the future, especially in sunny Southern California, and preaches this gospel to anyone who will listen.
He’s winning over some high-profile converts: The Pedego electric bicycle even gets a thumbs up from Google Inc., which has begun offering it at a subsidized rate to employees at its Mountain View, Calif., campus. Apple Inc., Microsoft Corp. and Tesla Motors Inc. are doing the same.
At first glance, it’s hard to tell that the Pedego is anything other than a casual bike. The motor is built into the hub of the rear wheel, so the only sign of non-human power is the inconspicuous battery pack strapped to the luggage rack.
But Pedego can get you up a hill, no sweat. Topping out at 20 miles per hour (the self-imposed limit to keep the two-wheeler in the bicycle category), an electric-powered Pedego can easily go spoke-to-spoke with the lightest, fastest road bikes — yet it retains all the comfort and smooth ride of a cruiser.
But the economics of the Pedego are what sold me.
Like most everyone who has bought a Pedego, I had to get over some sticker shock. The Dutch-style city commuter I rode was nicely built, with top-notch components, but $2,500 for a bicycle? (Other Pedego models range from $2,000 to $3,000.)
But then I started thinking of all the money I could save if I used this thing to commute. I could dump my car — that’s about $3,000 a year in gas, insurance, maintenance and registration, not to mention the lump sum from selling the vehicle. And there’s no need for new insurance or a license, as with a scooter.
It’s still a bicycle, after all, which meant I could cruise the extensive bike trails and lanes in Irvine. And with the electric motor helping me out, hills or head winds would be a breeze.
It turned out to be a no-brainer. With a combination of pedal-assist and electric throttle, I could go anywhere with ease.
In pedal-assist, the electric motor adds a little juice to your pedaling. That’s handy for a middle-aged man like myself, who wants to get a little exercise — or at least pretend to — without too much exertion. I initially pedaled with the setting at “5″ — meaning the electric motor at full power — which required little effort beyond moving my legs up and down. After several days, I gradually reduced the setting to “2″ and got a little exercise. Now I sometimes pedal with the motor off completely.
The Pedago costs next to nothing to operate — about $2.50 a month on my electricity bill. A full recharge takes four to five hours using the regular household AC plug and gives the bike a range of about 25 to 50 miles depending on weight, terrain and how much of the electrical power I use. I usually plug in the charger before I go to sleep so Edison charges me a lower nighttime rate.
Bottom line: The bike would pay for itself in about 10 months, not counting the extra cash from the sale of my car. And I’ve cut my daily trek down by about 15 minutes, compared with driving traffic-clogged streets to the train station.
Riding the Pedego has proved so addictive, in fact, that I even find myself looking forward to the commute.
Consumers can buy a Pedego bicycle online at //www.pedegoelectricbikes.com (the company delivers the bike to the home fully assembled) or try one out before buying at Pedego stores in Cardiff by the Sea, Carlsbad, Corona del Mar, Dana Point, Huntington Beach, Newport Beach, Santa Barbara, Santa Monica and Seal Beach.
A Pedego tent with various models for test rides is scheduled to be at Great Park Farmers Market in Irvine on Sunday.
Pedego’s store count grows
Published May 16, 2013
by Val Vanderpool
SANTA MONICA, CA (BRAIN) — Pedego Electric Bikes continues to expand its reach by opening its seventh Pedego-branded store in less than three months in Southern California. Pedego Santa Monica opened its doors in early May, and will have a grand opening party this Sunday. The 900-square-foot Santa Monica store joins several new beach city locations including Seal Beach, Redondo Beach, Corona del Mar and Dana Point.
Pedego Santa Monica owner Barb Wittels operated her company Pedal or Not Electric Bicycle Tours (which are taken on Pedego bikes) out of a 5-foot-wide kiosk for three seasons before pursuing the idea of opening a full-fledged store. It gave her more real estate for the tour business, and the chance to expand into bike sales. Both businesses operate out of the same space, providing rentals, sales, service and guided tours from the store.
Wittels says that so far they are seeing a wide variety of customers coming into the store, with a surprising number of younger riders wanting to try the electric bikes to speed up their daily commute.
This is also the case at the Pedego Dana Point store, which opened in March. Owner Howard Kaplan says he’s seeing more people than he expected who want to use the bikes as a cheaper and often faster way to get to work. Like most other Pedego storeowners, this is Kaplan’s first experience in the bike industry.
“I was retired and starting to get bored,” he said. “I bought my first Pedego bike and loved it. Once I learned I could open my own store, we met with the company. We found a location that made sense, and well, the rest is history.”
He plans to eventually offer tours out of the 1,400-square-foot store. Like other Pedego stores, Kaplan offers rentals and service and sells accessories, fix-a-flat items and protective gear.
Owners Kenny and Sue Kim opened the 1,800-square-foot Pedego Redondo Beach store in April. Former laundromat owners, the Kims’ purchase of their first Pedego bikes also led them to opening a store of their own. While they’re used to providing customer service, Sue Kim says that’s where the similarities between their past career and their new venture end.
“The bike business is so different from what we are used to,” she says. “We have a lot to learn, but it’s so much fun.”
Kim says that learning to service the bikes was easy for her husband Kenny, who performed all the maintenance on their laundry equipment for years.
The fourth Pedego store to recently open is in Corona del Mar, joining other Orange County stores in Huntington Beach and Newport Beach. Last week, two more stores opened in Carlsbad and Cardiff-by-the-Sea, and Pedego Santa Barbara will open on June 1.
Since Pedego is headquartered in Irvine, it was logical for the company to work close to home first.
“Southern California was the ideal place to start, with a perfect climate and environment for year-round cycling,” said Pedego Electric Bikes owner Don DiCostanzo. “Our goal was to dominate Southern California’s coastal communities, figuring that if it doesn’t work down here, it won’t work anywhere.”
The company plans to work with independent owners to open 30 more stores by the end of the year in coastal communities in the U.S., while also expanding to popular destinations across the globe.
Pedego Electric Bikes just participated in Google’s 2 wheeled vehicle demo event. In celebration of Earth Day, Google invited a handful of big-name electric vehicle manufacturers to the Googleplex to promote alternative transportation. With over 20,000 employees at their Mountain View, CA campus, Google is hoping to alleviate some heavy morning traffic by encouraging those living within a reasonable distance to bike to work.
Pedego gave free test rides throughout the day to hundreds of Googlers, showcasing our entire line of electric bikes. As we had anticipated, the City Commuter was the crowd favorite due to its magnificent form and function design elements. The Pedego Trail Tracker was also a favorite with a line of people waiting to take it for a ride on the designated track.
Never in my life did I ever dream of spending $2,000 for a bike and then not only buying one buying one but two, one for my wife and one for myself. We love them and have never regretted our Pedego purchase. It is just, as you might say, what the doctor ordered. We both love riding, not racing style but leisurely through neighborhoods. About eight years ago, we purchased our first set of regular bikes together and then about four years ago our second set. On the weekends during the spring and summer months, we would load our bikes on the back of the car, drive to a new neighborhood and ride for an hour or so. Though we love to ride it was often difficult to enjoy. My wife has COPD and gets winded very easily. Riding into the slightest wind, or up the smallest incline was impossible without often stopping to take a break.
Then one Saturday, I was driving along and passed by this electric bike store. I went in, asked questions and before I knew what was happening, I was test riding a Pedego Comfort Cruiser. I thought that this would be ideal for my wife. I wanted to purchase one for her and surprise her with it, but at that price, the surprise was out of question. My thought was that I could get her one and then I could continue riding my regular bike. My wife worked that day so when she got home, I took her to the store, this part was a surprise. We each took a Pedego out for a test ride. It was during the test ride that I concluded that one bike would not do. Though I am in fairly good shape, there was no way I would be able to keep up with her. When we got back to the store, we talked for a few minutes and ended up purchasing both.
We have only had these bikes for a little less than a year but have ridden all over the city. We even revisited Back Bay State Park which is a very tough 18 mile round trip over gravel, dirt, and sad. It is beautiful scenery but my wife hesitated in making the trip since we did it several years earlier and realized it wasn’t much fun due to her breathing disorder. She, we, thoroughly enjoyed the ride. It was not a difficult ride and we were both able to enjoy the view. We have even put our bikes on the back of our car and driven 7 hours to ride on a 35 mile round trip on a bike path along side old railroad tracks. We intend to do this at least once a year. We also rode on the 40 mile bike trip throughout Virginia Beach. You are probably wondering how we rode 40 miles with a battery that has a charge for 20 to 25 miles. I use the battery as little as possible, only when I really need it to get up a hill or against a stronger wind. This way, I preserve my battery and when my wife’s gets to about ¼ charge, we switch batteries. We probably could have gotten 45 to 50 miles this way. My next purchase will be two more batteries so we can carry a spare with us, which will double our riding distance.
This is a perfect bike for those with COPD that want to get our and ride but cannot. What a great slogan, “The perfect bike for those with COPD.” We have found, and sure others will as well, that even through these bikes are expensive, they are ideal for those that want to get outside and once again enjoy a bike ride but cannot due to some sort of breathing disorder. We would have purchased these year ago had we realized that there were such bikes that she could ride without worrying if the wind was going to kick up or if the bike path had a small include. With this bike it opens up a whole new world of activities one can do. It also doesn’t hurt getting many compliments from both kids and adults on how cool our electric bikes look.
Start building your perfect Pedego electric bike!
Pedego Trail Tracker Electric Bike
Check out the links below for more info!
Photo Source: Pedego Coronado
Photo Source: Pedego Coronado
Photo Source: Pedego Coronado
Photo Source: Pedego Corona Del Mar
Photo Source: Pedego Corona Del Mar
Photo Source: Pedego Coronado
Photo Source: Pedego Coronado
Photo Source: Pedego Coronado
PRLog (Press Release) - Feb. 5, 2013 - It all started with a bike trip gone wrong. Nearly 3 years ago, Brian Ballard and longtime partner Beth Black were riding standard bikes along Coast Highway when Ballard, a Type 1 diabetic, suffered an extreme blood sugar low that threatened his life. The couple swore off biking. Then Ballard discovered Pedego Electric Bikes, world-class e-bikes manufactured in Orange County. He convinced Black to ride one, and they both fell in love…with electric biking. They began pedaling 25 miles in a single trip, confident that they could make it home. More than that, they started having more fun bicycling than ever before. They even nicknamed their bikes “Gidget” and Moon Doggie” just for fun. Now they are sharing their passion with the Greater Long Beach (GLB) region by launching a dealership offering sales and rentals of Pedego electric bicycles. The grand opening celebration is scheduled for Saturday, February 9, beginning with a ribbon-cutting ceremony at 1 pm. A group Pedego ride will follow with a tour of Seal Beach and Belmont Shore.
Black and Ballard chose Seal Beach for its close-knit community, quaint downtown area and proximity to local bike paths. A few minutes from the store, Pedego e-bike riders can enjoy the beach bike path stretching from Belmont Shore to Shoreline Village in Long Beach. They can also head south to Huntington Beach and beyond. With Pedego electric bicycles, distances are no big deal. “My motto is, ‘Hills? Headwinds? Ha!” quips Black. The shop has already drawn a lot of attention. “It’s the solid quality and comfort of these bikes coupled with the exciting riding events that draw people out of their houses for fresh air and fun,” says Ballard. Online interest in Pedego GLB went viral even before the store’s official grand opening. Black, a former staff writer and associate editor at the Toastmaster magazine, has been composing Facebook blog posts detailing the couple’s quest to open the store. Her posts have inspired sharing by Facebook followers (including a lot of Toastmasters)
To celebrate their grand opening, Pedego GLB is offering a free colorful Pedego sports watch to the first 50 people, 16 and older, who take a test ride. For those who want more riding time, Pedego e-bikes may be rented by the hour or day for a fun cruise along the beach or a group event, such as a family-fun quest (a form of scavenger hunt). Special rides like this will be available by request, taking Pedego riders through both Seal Beach and Long Beach, with stops at the Seal Beach Pier, Naples Island and Alamitos Bay. Pedego GLB has a wide selection of e-bike styles to choose from, including cruisers, tandems, Interceptors, trikes, Trail Trackers (off road) and a petite 24″ size.
Pedego GLB is the Greater Long Beach area’s premier outlet for Pedego Electric Bicycles where customers can choose from purchasing, renting or enjoying a special tour event on an electric bike. Tours can be customized to meet your needs, from a birthday celebration to a Grand Prix meetup. Located at 1065 Pacific Coast Highway, in Seal Beach, you can find Pedego GLB in the Pavilions Shopping Center at the corner of PCH and Main Street. Customers enjoy flexible rentals of hourly or daily duration. Call (562) 296-5782 to reserve bikes for a tour or arrange a rental.
Pedego® the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric bike technology. With their chic, stylish designs complemented by a built-in electric hub motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® electric bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit //www.pedegoelectricbikes.com/
Don’t let the cold weather stop you from enjoying your Pedego. Here are a few tips for those of you who want to still have your Pedego fun during the winter months.
Layer Up: The most obvious tip for winter riding is to make sure you’re dressed properly to bear the weather conditions. Put your layers on and don’t forget your scarf, hat, and gloves! Remember, you’ll be riding at fast speeds in windy, cold temperatures, and for some of you, that means sub-zero temps so you want to be prepared.
Be Visible: Wear bright, reflective clothing to be more visible to motorists who might otherwise not see you through their foggy windows. Make sure you have reflectors on your bike and use your headlights, taillights, and flashing lights on cloudy days.
Stay Hydrated: It’s essential to stay hydrated during your winter ride and recommended to replenish your body with a bottle of water every hour. Although you may not feel thirsty, every time you see your breath, think of it as water leaving your body.
Weatherproof your bike: If you don’t have them already, we’d recommend getting fenders to help direct much of the snow, water, and ice off your bike. If you plan to ride in snow, make sure you’ve got studded tires to grip the icy surface. For a Pedego Comfort Cruiser or Pedego Interceptor, we would recommend the Schwalbe Ice Spiker Pro Tires
Be Cautious: Look out for road debris such as broken glass, and metal parts that usually accumulates on immediate curb areas. Watch out for areas with melted snow since these are likely places to find black ice.
Ride with Friends: Not only will it help you pass the time and make your ride more enjoyable, having a bike buddy makes it more convenient should you come across a mechanical problem.
Just remember, our bikes are water resistant but not waterproof! So if you get caught in the rain, it’s safe to ride it home, just don’t make a habit out of riding it in the rain. Happy riding!
PRLog (Press Release) - Dec 05, 2012 - Hollywood, California – Pedego Electric bikes have been photographed a lot lately, as a growing number of celebrities are riding the colorful e-bikes around LA. The latest luminary to join Pedego’s constellation of stars is none other than the Captain of the Enterprise himself — actor, author and director William Shatner. In a move that proves a Pedego electric bike makes any trek worth taking, Shatner and wife Elizabeth recently took delivery of two new Pedego Interceptors at Metropolis Bikes in North Hollywood.
While waiting for her bike, Elizabeth exclaimed, “I feel like a kid again!” Her excitement escalated visibly when she saw hers, a spirited Step Thru Pedego Interceptor with balloon tires. When climbing on for the first time, she added, “It’s the same gray-and-blue color combination as our horse stables!” She was referring to the colors of the Shatners’ horse barn at the Belle Reve farm in Kentucky.
Shatner appeared thrilled when he took the helm of his powerful silver Pedego Interceptor. The experienced horseman and motorcycle rider easily leapt on his bike – a sure sign that his adventurous fun-loving spirit has kept him young. Admiring the frame, he said, “This bike is made of so much quality. You can tell. I really love the silver brushed aluminum finish.” The couple spent some time exploring their Pedego electric bikes’ style and workmanship. After that, they smiled for the camera before pedaling down the road on a new adventure together.
Metropolis Bikes owner Brad Wasser stood nearby, delighted, as the Shatners admired their Pedego e-bikes. His shop has supplied many celebrities with bicycles over the years, and he quipped, “It’s a pleasure to put a Hollywood icon on a quality e-bike that will boldly take him where no e-bike has taken him before.”
Other stars recently pictured on Pedego electric bikes include Michael Jackson’s daughter, Paris Jackson, 2004 Miss Universe Jennifer Hawkins and celebrity chef Curtis Stone, as well as Billy Ray Cyrus and daughter Miley Cyrus.
Known as “the bike shop to the stars,” Metropolis Bikes of North Hollywood has served the community for 8 years. Located at 4660 Lankershim Blvd., North Hollywood, California, their website offers service you don’t find in every bicycle store: “Whether you’re brand new to cycling… an old pro wanting to upgrade, or a production company looking for a customized prop for your upcoming blockbuster, we’re here to help.” They can be reached at (818) 506-8144.
Pedego®, the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric bike technology. With their chic, stylish designs complemented by a built-in electric hub motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® electric bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit //www.pedegoelectricbikes.com/
Chevrolet unveiled their brand new all-electric fun vehicle, the Spark EV at the LA Auto Show on Wednesday, November 28th. The car will be available summer 2013 with a price point of $32,500 ( $25,000 after federal tax incentives). Not too shabby for a vehicle that can re-charge 80% of its battery’s capacity in approximately 20 minutes and comes with an 8 year, 100,000-mile warranty.
With over 40 new cars making their debut at the LA Auto Show, Chevrolet sure left a lasting impression with their grand production of the big reveal. There was an eclectic mix of electric vehicles that shared the Chevy stage, among them was our very own Pedego Interceptor that quickly zipped across the platform trailing behind the Spark EV. Electric automobile fun followed by electric bike fun!
Video Source: Bader Media Access
What to do when the road that cyclists share is a dangerous affair.
Pedego’s City Commuter comes equipped with built-in lights.
PRLog (Press Release) – Oct 31, 2012 -
If you’re following the law when riding your Pedego electric bike, then you’re wearing a helmet. This is good practice for anyone riding any kind of bike. However, the best way to stay happy and healthy while enjoying your ride is to avoid an accident in the first place. While helmets are great, you’ll be smart to follow some common sense rules to avoid collisions with cars. These guidelines can help you stay safe while sharing the road:
1. Ride with traffic. Riding the wrong way down the street will only increase your chances of being involved in an accident, because you’ll be in places where motorists won’t expect you. Follow the flow of traffic to arrive at your destination safely.
2. Control your speed. Give yourself time to react if a car pulls in front of you. This can be especially useful if you’re crossing in a crosswalk and a car in front of you makes a right turn in your path. If you’re going slowly, you can avoid running into the car.
3. Be as visible as possible. If you don’t have front and rear lights, get some. If your lights have a blinking component, use it. Attach reflective tape to your bike and your clothing, even if you think you’ll only be biking in daylight. Brightly colored safety vests do make it much easier to see you.
4. Use hand signals. Remember the old hand signals they taught in school for right, left and slow-down/stop? Learn them, if you don’t know them, and remember to communicate your plans with others by using them. Simply Google “bicycle hand signals” to find pictures and information. Bonus: The more you move your arms, the more visible you’ll be to drivers.
The best tip of all is to always assume that motorists can’t see you. That’s true, even if you’re right in someone’s path. Ride defensively, keeping your own eyes and options open. If you communicate your presence but expect others to miss seeing you anyway, you’ll be better prepared for surprises down the road. And, best of all, you’ll be able to enjoy a fun and healthy ride on your bike!
Pedego®,the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric bike technology. With their chic, stylish designs complemented by a built-in electric hub motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® electric bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit //www.pedegoelectricbikes.com/.
PRLog (Press Release) - Oct 23, 2012 -
In all his 14 years as a security guard, Danny Anthony had never tried an electric bicycle for rounds. So riding one came as serendipity when he took part in a recent college-wide experiment. Anthony’s test impressed him as a discovery of something that could improve the performance of security guards and ultimately increase security on campus. He had tried a Segway-type vehicle in the past, but the Pedego electric bike allowed him to perform his job duties like never before. And it all happened as an afterthought. Danville Community College’s Director of Manufacturing and Technical Services Jerry H. Franklin was implementing a project to study the value of e-bikes on a community. The project, titled “E Bike Danville” was originally designed to study electric bicycles as an option for commuting to school or work. But Franklin thought of an additional purpose: Security. Why not test the bikes to see if they improve security services on campus? So he contacted New Horizon Security Services, the professional security services firm that patrols and protects the college campus. They asked Anthony to participate in the test.
A security guard for 14 years, Anthony began his current position with New Horizon this past January. His job requires covering miles of “rounds” throughout the campus. The test took place during his patrol over a 1-week period last summer. First, he spent two days on a standard mountain bike, recording trial and recovery times. Then, he spent one day comparing the standard bike to a Pedego, side-by-side, for the same tests. Finally, he spent 2 days testing the Pedego electric bike. In all cases, the times were shortened significantly on the Pedego e-bike. With Danville’s rolling hills, performing this task on a standard bike was always a challenge. Regardless of a security guard’s physical condition, rushing to the top of a long incline to answer an emergency call would leave him breathless. Though it wasn’t until Anthony replaced the bicycle with a Pedego electric bike that he realized just how winded he had become at the top of a long climb. The comparison convinced him that he could arrive faster and in better condition to perform security tasks.
His rank of corporal designates that he’s a shift supervisor at the security company, a status that is achieved through years of dedicated service in the security industry. At 51, Anthony has been semi-athletic for a large part of his life. “I ran track and played basketball in High school and in the Army,” he says. Now, he walks a lot for exercise. “I had a recent physical and was told that I was in very good health,” he notes. However, every security guard faces physical challenges on the job. And Danville’s rolling hills can make his work tougher. That’s where the electric bike proved its merit. Throughout the test, he arrived less winded and more ready to complete his job when using the Pedego electric bike. The model that Anthony tested was the City Commuter, which comes with a pedal assist function on top of the regular throttle motor design. He says that the pedal assist works well on Danville’s inclines. “Or sometimes, I just put it at zero and pedal.” he adds. Setting the pedal assist at zero allows the rider to use the throttle for acceleration or to simply pedal without any help from the motor. Often, though, Anthony did make use of the pedal assist. “Around Danville, I rode at a level three,” he reports. Anthony also says that he would likely use the bike to help catch criminal offenders, depending on the situation. If he received a call, for example, that someone up a long hill were running from a building, he would use the Pedego to arrive quickly and prepared for action. “With the Pedego, I’m less winded and more likely to catch a runner,” notes Anthony. Now, he advocates for bringing the security force up to speed on electric bikes, and he’s full of praise for Pedego’s City Commuter. And the city and college are listening. He reports that company management is currently working to add electric bikes for the security staff. The best part will be, students at DCC will rest a little easier knowing Cpl. Anthony and his team can speed to the rescue.
Pedego ®, the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric bike technology. With their chic, stylish designs complemented by a built-in silent electric motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® electric bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit //www.pedegoelectricbikes.com/
Posted: Oct 21, 2012 3:09 PM PDT
Danville, VA– The Danville Historical Society gives tours every day in Danville, but on Sunday they used them as an experiment to see if riding e-bikes on the tour would add a fun new element.
There are only three things that make an e-bike different from a regular bike: It has a battery, a motor and a controller.
Jerry Franklin, the director of Technical Services at Danville Community College, believes those components are a nice addition to the tour.
“He said you know, ‘I’ve been meaning to call you because I think this would be a good compliment to your tour,’ so it was his idea but I’m all for it,” said tour guide Joyce Wilburn.
Franklin said it could make the tour a lot easier.
“Especially in a place like Danville because we’ve got a lot of hills, Main Street hills are pretty tough to climb with a bike but with a e-bike you can go right up it with no problem whatsoever.”
“Maybe if you’re a little skeptical about walking a mile, you wouldn’t be so skeptical if you could have a bike that helped you along,” Wilburn said.
The ride was an experiment, but if the feedback is great, they hope to make it a regular thing.
“People from outside would maybe come in and see our beautiful city and no matter what their fitness level would be able to ride a bike around town,” Wilburn said.
“When we get more people involved in it and as a group and we’re moving up and down the streets, it’s going to be fun, I can feel it in my bones,” said rider David Slayton.
Slayton say it’s a great way to stay active.
“I could use the exercise of course, so I’ll become smarter and healthier hopefully,” Slayton said.
“That’s the key too it makes exercise fun,” Franklin said.
If you want to give the e-bikes a try, you can visit the Spin Bike Shop on Craghead Road in downtown Danville.
New Horizon Security Services, Inc., the family-owned and operated professional security services firm that secures the Danville Community College (DCC) campus, joined in reviewing Pedego Electric Bikes for uses other than just recreation.
The project titled “E Bike Danville” was created to determine if the electric bikes could be used as secondary transportation for everyday uses, DCC Director of Manufacturing and Technical Services Jerry H. Franklin said.
While “E Bike Danville” focused on evaluating the bikes’ usefulness for commuting to school or work, New Horizon Security focused on their effectiveness for security purposes. New Horizon Security employee Cpl. Danny Anthony spent one week on the DCC campus and used a traditional mountain bike and a Pedego electric bike to examine the difference in fatigue and security patrol and response times.
With the motor of the electric bike providing extra assistance, Anthony said he had a much easier time securing the campus.
“I was tired in between patrolling and at the end of the day with the mountain bike,” Anthony said. “But the electric bike was great. I wasn’t tired at the end of the day and I was able to cover the entire campus in a shorter amount of time, which means security would be able to respond to emergency situations quicker and more effectively.”
The study was such a success the company started using the bikes out of the Richmond Branch office.
“We were very impressed with how effective the electric bikes were for patrols,” New Horizon Security President John “J.J.” Frazer said. “When officers can cover more ground in less time they can do a better job of securing people and property on a site. These bikes help us provide even higher quality security services.”
About New Horizon Security Services, Inc.
New Horizon Security Services, Inc. is a family-owned and operated professional security services firm specializing in providing high quality armed and unarmed security officers in support of government agencies, private businesses, commercial and retail properties, construction projects, defense contractor facilities, gated residential communities, and public service buildings. The company operates throughout the Commonwealth of Virginia and the Washington D.C. Metropolitan area. New Horizon is Platinum-certified by the Green Business Bureau, recognized by Inc. magazine as one of the top 5000 small business in America in 2011 and 2012, and honored by the US Senate Productivity and Quality Award of Virginia as one of the 2011 “12 to Watch” small businesses distinguished for performance excellence, job growth, and commitment to quality. New Horizon also operates a VA DCJS-certified Security Training Academy offering specialized defensive certification training and DCJS-required unarmed and armed security training. For more information, call 1.703.368.6477 or visithttp://www.newhorizonsecurity.com.
PRLog (Press Release) - Oct 09, 2012 -
Pedego Electric Bikes will mark their first exhibit at the Ausbike (http://ausbike.com.au/)
Pedego Electric Bikes is expanding in Australia, and the company is currently seeking prospective dealership partners. Sherry will be available throughout the conference to speak with any locals who would like to learn more about becoming a Pedego distributor. Interested parties attending the Ausbike trade show are encouraged to visit the Pedego exhibit and request a meeting.
Pedego’s burgeoning success in Australia is due in part to their wide selection of colors and styling options not previously available to the country’s electric bicycle market. All of Pedego’s Classic California beach cruiser, Step-thru, Commuter and Tandem models meet the standards for electric bikes in Australia. Each is equipped with a proven 250-Watt motor and pedelec system that will provide motored assistance as you pedal up any incline or against a strong headwind. Offering more than a 25-mile range on all models, and a potential reach of 40 miles with a battery upgrade, each Pedego electric bike can take its rider almost anywhere. The addition of Pedego Electric Bikes to the Ausbike trade show will bring a new dimension of biking fashion and fun to this event. Visitors to the show are invited to stop by, meet the staff and see the new models.
Inaugurated in 2009, Ausbike is Australia’s first and largest national trade show for bicycle-related businesses and cycling enthusiasts. The event includes all kinds of cycling and presents hundreds of exhibitors offering a large selection of biking accessories from Australia and around the world. The exhibition offers more than 32,000 square feet of booths, tracks and meeting venues. Visitors will be able to see brands from around the world, view a sizeable collection of vintage bikes on display, try some new 2013 bike models, and catch up on the new cycling fashion trends — for both urban and sports use.
Pedego® the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric bike technology. With their chic, stylish designs complemented by a built-in silent electric motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® electric bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit //www.pedegoelectricbikes.com/
PRLog (Press Release) - Oct 08, 2012 -
Pedego Electric Bikes has reached out to the community during the current gas price emergency, and the orders for e-bikes are roaring in. With gas prices leaping like a sports car over a row of armored payroll trucks, the news for commuters has been dire. Pedego Electric Bikes co-owner and CEO Don DiCostanzo says that Pedego has successfully spread the word about a lower-cost way to arrive at work fresh, happy and ready to start the day. “New battery technology helps Pedego electric bikes to travel farther reliably, go more affordably and flatten hills like never before. These bikes allow riders to arrive at their destination without soaking their clothes in sweat,” says DiCostanzo. The result has been more Pedego electric bike riders enjoying fewer trips to the gas station.
Gas prices have been rising across the nation, and in California the cost of gasoline is approaching $5.50 per gallon — a record high at the pump. However, not all commuters are willing to pony up a small fortune for each tank of fuel. Even those who must travel several miles to work are switching to electric bicycles. Pedego’s quality and focus on customer service have helped e-bike riders feel confident that they’ll arrive at work on time, regardless of hills or headwinds. DiCostanzo is happy to see Pedego owners skip gas pump sticker shock with the help of their Pedego bikes. “The investment Pedego owners have made in their e-bikes is paying off,” he says. There’s an added bonus, according to DiCostanzo. The ride is often more relaxing and refreshing than the typical traffic snarl car drivers face on the way to and from work.
Commuters who must arrive at work fresh or anyone who prefers to see less of their gas station is invited to visit their nearest Pedego Electric Bikes dealership and ask for a free test ride. DiCostanzo is so certain that the time is right for drivers to make the switch that he’s offering a free Pedego sports watch to anyone who takes a test ride at a participating Pedego Electric Bikes dealership. Nothing else is required to receive a watch.
Pedego®, the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric bike technology. With their chic, stylish designs complemented by a built-in silent electric motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® electric bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit //www.pedegoelectricbikes.com/
Our 30 second Pedego Electric Bikes commercial can be seen on cable networks such as Fox News, CNN, MSNBC Bloomberg, A&E, HGTV, and Bravo over the next 3 months in South Orange County territory. There was so much we wanted to convey in such a short amount of time so limiting the shots and narrative was a little difficult. In the end, we’re extremely happy with the final cut and hope this motivates you to get out there and ride a Pedego! What are your thoughts on the commercial?
We’ve got quite a few giveaways going on at the moment and thought we’d share them all with you on one page! Eligibility and contest rules vary with each giveaway so please click on the links to see if you’re eligible.
No purchase necessary. Open to all US residents 18 years and older.
We are giving away 1 Pedego per month for the rest of 2012. Promotion begins the 1st of every month. A winner will be announced on Facebook at the beginning of the following month.
The History Channel’s highest rated TV series, ‘Pawn Stars’ is giving away a His & Hers Pedego electric bike. No purchase necessary. Open to all US residents 18 years or older. Excludes retail employees of Gold and Silver Pawn Shop, directors, officers, representatives and agents of Gold and Silver Pawn Shop, representatives, affiliates, subsidiaries, promotion agencies, assignees, personal associates, families, as well as those with whom they reside.
Contest opens 9/01/2012 at 12:00AM PST and closes on 11/09/2012 at 12:00AM PST.
No purchase necessary. Must be 21 years of age or older to enter. This sweepstakes is only open to legal residents of the states of Kentucky and Tennessee.
Sweepstakes begins 9/16/2012 at 12:00AM EST and ends on 10/13/2012 at 11:59PM EST. All drawings will take place on or about 10/16/2012. Winners will be notified by mail and phone on or about 10/20/2012.
No purchase necessary. Must be 21 years of age or older to enter. This sweepstakes is only open to legal residents in the state of Michigan.
Sweepstakes begins 9/23/2012 at 12:00AM EST and ends on 10/6/2012 at 11:59PM EST. All drawings will take place on or about 10/08/2012. Winners will be notified by mail and phone on or about 10/12/2012.
Courtesy of Pedego dealer, Rocket Electrics
No purchase, payment, or obligation necessary to enter or win. Open only to members in good standing of Amplify, or legal residents eligible for Amplify membership, 18 years of age or older as of October 5, 2012. Officers, employees, agents, and contractors of Amplify Federal Credit Union and their family members living in the same household are not eligible to enter the drawing. The drawing is subject to all applicable federal, state and local laws, and regulations.
The promotion begins on 9/22/2012 at 9:00AM CT and ends at midnight CT on 10/05/2012. Drawing for prizes will be held on or about Wednesday, October 20, 2012.
The Pedego team had a wonderful time at Interbike 2012 in Las Vegas, NV! It was great to see a number of current Pedego dealers as well as prospective dealers. The days seemed to pass by quickly as we met with bicycle enthusiasts, manufacturers, bloggers, marketers, and even competitors from across the globe.
Our colorful Pedego watches were a huge hit at the Interbike convention but the star of the show was our new trail bike (which has yet to be named). Riders anxiously waited in line to take the 4 inch wheeled Pedego for a spin around the test track. The responses we received were extremely positive, with most riders telling us how impressed they were with the smooth ride and fast speed.
Below are a few videos taken at the Pedego booth:
Pedego Booth Tour
Source: Turbo Bob
Turbo Bob stopped by our booth to get a quick video of the Pedego space & all our bikes!
LA Times’ Inside Look at Interbike
Source: LA Times
Fast forward to 1:45 to see LA Times’ brief coverage on electric bikes, featuring Pedego models.
Electric Bike Review Interviews Pedego Co-founder, Don DiCostanzo
Source: Court Rye of ElectricBikeReview.com
Don’s in-depth interview with Court Rye covered the history of Pedego, the introduction and specs of all Pedego models, as well as advice and tips on Pedego maintenance.
In their roundup of the top 10 best bikes for women, The Active Times narrowed down their choices by selecting unique bikes from different categories. These categories ranged from mountain bikes to folding bikes, with Pedego’s City Commuter being the only electric bike model included on the list!
Click here to view the entire article.
Despite the delayed flight, missed layover, and lost luggage, we had a great time at EUROBIKE! Over the course of 3 days, we made some high quality connections and successfully sold all 8 Pedego electric bikes that we brought with us. Our booth was the perfect platform to present all our models including our new City Commuters which were a hit! We’re in full tradeshow mode and are looking forward to making our debut at ExpoCycle in Canada next week, followed by our return to Interbike in Las Vegas for the 4th year in a row. Here are a few pictures from EUROBIKE:
Below is a review by Turbo Bob of our newest electric bike model, the “City Commuter”:
Sometimes the thrills in life come with great timing. This post is slathered in it. I had the sudden urge to see and ride the brand-new Pedego City Commuter after viewing a Facebook post featuring it. Late Monday evening I blasted out a few emails to the local shops that carry Pedegos and one to the folks I know at Pedego to see who had one on the floor I could try-out. Minutes later I was invited by the CEO of this fun company, Don DiCostanzo, for a day I’ll never forget.
It turns out that the first two shipments of these where already sold before the bike even hit their website. With good luck, it turned out that our new local Pedego dealer, Pedego Coronado, had just taken delivery of a pair. Better still, Don was going to be there the next morning to orchestrate a professional photo shoot, and I was invited to tag along. When I arrived I was greeted and treated like a VIP by everyone in attendance.
In addition to Allen, the shop’s owner, his top man Shaun was there. Don had brought along his right-hand gal, Ashley, to make sure things went as planned. The six professional models he hired were all smiles and anxious to get the photo shoot on track. While the outfits were being decided on and the make-up being applied (not to me), Don and I got a chance to talk E-bikes, Pedego, and the City Commuter.
If there is one thing I took away from the day, it is a total respect for the business plan Pedego follows. (Read the interview linked below). I have been a fan of the style and quality of their bikes since my first ride on a Pedego E-cruiser. They have cornered the market with the best electric-assist beach bikes money can buy (available all over the world). Yet, not being much for that type of bike (I am all about what I call college bikes), I was never totally enthralled with the ways of Pedego. Things have changed in a big way for them (with the introduction of the commuter E-bike) and for they way I see them.
Back to the timing thing. I wanted to immerse myself in the new City Commuter and did so fully. I spent hours in the saddle following this entourage of beautiful people around Coronado. We rode, stopped, took pictures, talked and laughed all day long. The weather was perfect, the people were awesome and the bikes were everywhere. We had two City Commuters, eight E-Cruisers (in so many bright and shiny colors) and the brand-new Pedego Trike (I rode that too, nice) in our fun-filled group.
The Pedego City Commuter took longer to bring to market than they expected. That had to do with their strive for perfection and making sure it was ready for the masses. With smooth riding 28 inch Schwalbe tires and optimized frame geometry, I was comfortable at all times. The comfy seat even has a hidden compartment to hold your keys and pocket items. The upright seating position is aided by the quick-adjust multi-position stem attached to the handlebars.
With more power than you need, the 500 watt geared motor is another change from what Pedego has been offering for years. They made sure to get the highest-quality, quietest brushless geared motor for this E-bike. With a new material for the gears, they claim it will have little to no problems as the years go by. It is close to silent, unlike so many geared-motored E-bikes I ride. The smooth, quiet power impressed me all day long.
This bike is out-fitted with dual-control. A five level pedelec assist works in conjunction with the half hand throttle to give you full control of your assist. I am always talking about how pedelecs need an off setting for the automatic pedelec function, this bike has it. With safety motor cut-off switches in both brake handles and a extra function that allows a quick back-pedal to shut down the motor, this E-bike covers all the bases in easy and safe control of the motor.
Speced with a great display panel, you can get all your information with a quick glance. Sporting the normal read-outs, it also has a place to see your motor’s wattage usage. A back-lighting feature comes on when you power-up the factory installed road lighting package. I didn’t get a chance to ride at night to evaluate the brightness of the headlamp and tail light, but Don told me they were up to par with every other quality item on this new E-bike.
It comes with all the goodies too. Fenders with mud flaps, chain guard, kickstand, flat-protection, and a rack. The bell is integrated into one of the brake levers. The hand grips and seat are not only color-coordinated, but give a nice feel. Metal pedals are another indicator of Pedego’s push to make a quality E-bike that will last you a long time. The seven-speed shifting system worked so well that it didn’t raise any issues for me to really check it out that closely.
Another thing this City Commuter has are a massive set of disc brakes front and rear. It has the power to climb any hill and the brake power to slow it up on the way back down. You will find that you can get this E-bike in a 36 volt or 48 volt version. Only the best battery components are tucked in the rack mounted battery, Don assured me. Tons of power and miles of range are a given with such nice pieces. If the is one thing this bike doesn’t have, that is a clock feature in the display. I guess I am the only one who would want it, as most everyone else wears a watch or carries a cell phone. It’s ok, there is a clock in my camera. And, it fits easily in the hidden seat compartment.
As I am still in love with my four-year old E-bike that has treated me so well, I am not in the shopping mode. Still, with each new bike I ride, I think about how nice it would be to move on to something more advanced. I could totally see my wife and I owning and riding a pair of these well-designed and performing E-bikes. Plus, they just look so darn good. One day I will be ready to modernize our biking fleet and from what I can see, these would fit the bill in perfect fashion.
I wanted to spend more time talking about Pedego Coronado, the great promo shots they took, the amount of fun I had, and the respect I have for Pedego and all the folks who make the bikes happen. Another day perhaps. For now, a deep-felt thanks for everyone who made this special day come to be.
Thank you so very much, Turbo Bob.
The weekend edition of the Wall Street Journal did a full feature article on the emerging catagory of electric bikes. Here is an excerpt: The Couch on Wheels
The Pedego is the Lincoln Town Car of electric bikes: cushy, comfortable and huge. The riding position is fully upright—the handlebars practically reach out to you. It’s the closest thing you’ll find to a lounge chair on two wheels.
Although bike shops stock Pedego bikes, you can also configure and order one online. You start by choosing the color of your frame and rims (there are 11 choices, ranging from subdued to splashy) along with the color and style of your tires. The $180 “balloon package” gets you extra-squishy handlebar grips covered in stitched leather, a plusher suspension seat, and big, fat, puncture-resistant tires.
The Pedego uses a simple push-button throttle rather than pedal assist. I found the power on the standard model to be more than adequate, but if you’re looking for an extra boost, the Interceptor model ($2,395), which was designed for police departments, ups the power from 36 volts to 48. This, no doubt, is what they’ll be riding on the remake of “Chips.” Starting at $1,895, pedegoelectricbikes.com.
Click here to view entire article.
Sales at electric bike store triple owner’s goal in first 3 months.
By Beth Black, Huntington Beach, CA July 17, 2012 -
Tom Bock’s formula for success was simple: Make fun hit the turf in a city known for surf. It worked. Pedego Huntington Beach, his new electric bicycle store located two blocks from the beach on the corner of 5th and Olive streets, has tripled its original sales goals in the first 3 months of business. Since March 1, the store has sold 72 bikes, averaging 24 bikes per month, when the original business plan called for sales of only eight bikes per month, according to Bock. And summer is heating up business even more. Locals and beach visitors escaping inland heat, but seeking a surfing alternative, have discovered a stylish way to stay cool on the beach this summer: Pedego electric bikes. With customers choosing between sales, rentals and guided tours, business in this locally-owned venture is booming.
Bike sales at Pedego Huntington Beach started out brisk, even before the official grand opening in March. Now in summer, the store’s popularity has established itself as the city’s premier location to purchase Pedego electric bicycles. Bock, a Huntington Beach resident, points to the sheer fun of electric biking and quality of the Pedego brand as the reason. “These are the best bikes I’ve seen,” he says. “The bikes also offer a green alternative to cars and an easy way to beat beach traffic when running errands.”
The store also rents Pedego electric bikes at hourly and daily rates, and at approximately 800 rentals so far, this part of the business has far exceeded Bock’s expectations as well. Renters were typically locals during the spring, but summer tourists have flocked to the store after reading brochures in their hotels. Renters often get hooked. “A number of renters return to make a purchase,” says Bock. “The comment I hear repeatedly is that they haven’t had so much fun on a bike in 20 years.”
Pedego Huntington Beach also offers a daily “Three Pier Tour” pedaling to Huntington Beach Pier, Newport Beach Pier and Balboa Pier with stops at Newport Harbor and The Wedge. Reservations are required for this popular activity.
About Pedego® Huntington Beach
Pedego Huntington Beach is the city’s only electric bike store offering sales, rentals and guided tours. Pedego Huntington Beach is open seven days a week from 10 AM to 6 PM. Located one block off Main Street on the corner of 5th and Olive streets, Pedego Huntington Beach is just 2 blocks from the beach. They offer a three-pier tour going to Newport Beach and back daily with reservations. Please visit PedegoHB for more information.
Pedego®, the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric-bike technology. With their chic, stylish designs complemented by a built-in electric hub motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® Electric Bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world.
Click here to become a Facebook fan of PedegoHB!
View the entire article here:
She’s been working out like crazy recently and was obviously planning to continue her healthy lifestyle with the purchase of a new $2000 Pedego electric bike.
But Miley Cyrus’ pedal down to her local coffee shop fell flat today as she got a puncture. Wearing a sleeveless shirt, shorts and a pair of designer Chanel espadrilles, Miley seemed untroubled by the flat tire.
The actress and singer seemed completely unaware of the puncture and kept peddling away although she was obviously struggling. Her boyfriend, Hunger Games star Liam Hemsworth, was nowhere to be seen so the Disney starlet was left to push her bike home alone. Miley used to have an Electra Hybrid bicycle before upgrading to this newer model.
The Hannah Montana star has had a busy time of late gaining both a new tattoo and a new puppy.
And last Tuesday, she was seen visiting Manny Pacquiao’s tattoo shop in Hollywood with her brother Trace and she left a few hours later with a huge bandage over her arm.
Miley also has new film comedy called So Undercover on release next month.
The Party in the USA singer had to learn to fight and use guns for the role in which she snags a job with the FBI to pose as a sorority girl in order to protect a mobster’s daughter.
‘I’ve been doing fighting, like learning how to box…mostly like street fighting, so knowing how to, like, if someone comes up from behind you, being able to defend yourself,’ she said in a recent interview.
‘I have a trainer and I have bruises everywhere from, like, kicking the bags… And I’ve learned how to use guns, which was really scary.’
May is National Bike Month! We hope you will celebrate with us by riding your Pedego as much as possible. This is an opportunity to celebrate the unique power of the bicycle and the many reasons why we ride!
The highlights are:
Show off your Pedego and save gas money and the environment, all at the same time! The League of American Bicyclists have a bike safety tip guide for those who need a refresher on how to ride safely. Happy riding!
The long-awaited Pedego electric tricycle is now available through Hammacher Schlemmer!
This is the electric tricycle built like a comfortable seaside cruiser bicycle. Riders float on a generously padded triangle seat with a backrest and three 20″ balloon tires for a soft yet stable journey. The handlebar position provides relaxed, upright riding, keeping the arms, back, and neck aligned for optimal comfort. A 350-watt electric motor assists riders across broad flats for easy cruising up to 20 mph–a twist of the right handlebar controls the motor’s variable speed. A full charge of its detachable 36-volt lithium battery provides up to 30 miles of cruising (depending upon rider weight and terrain). A front hand brake and rear coaster brakes provide confident braking. Its rear cargo bay provides generous storage for groceries, gym bag, or beach accessories. Aircraft aluminum frame supports riders up to 250 lbs. Minor assembly required. 70″ L x 28″ W x 36″ H. (75 lbs.)
Check out our exciting new location at 301 5th Street in Huntington Beach, CA! We offer rentals, tours, and sales of Pedego e-bikes.
As summer approaches, it is a great way to get around the Strand, whether you are going a just a few miles or all the way down to Newport Harbor!
Electric bike – Electric Bicycle – Ebike News
Bicycling is Booming in Britain, Says London School of Economics
LONDON, UK – A 24-page report on the state of the ‘cycling economy’ and the prospects for the future has been released by an academic at the London School of Economics. The report – ‘The British Cycling Economy’ – was written by Dr Alexander Grous, a productivity and innovation specialist in the Centre of Economic Performance at LSE.
He has an interest in sports and sponsorship economics including how corporate participation in sports can foster social, economic and health benefits. His report was commissioned by Sky TV and British Cycling. Sky TV sponsors the Team GB cycling team and also organises Skyrides, mass participation city centre bike rides.
Dr Grous said: “Cycling in the UK has undergone a renaissance over the past five years, with an increasing number of people taking to the streets of the UK by bike. Structural, economic, social and health factors have caused a ‘shift in the sand’ in the UK, spurring an expansion in the cycling market with indications that this will be a longer-term trend. This growth in cycling participation has had the knock-on effect of bringing economic and social benefits to the UK. In 2010 the result was a gross cycling contribution to the UK economy of £2.9bn.”
Dr Grous set out to quantify the economic benefits generated by individual cyclists, taking into account factors including bicycle retail, and employment. He concluded that the ‘gross cycling product’ was £230 per cyclist, per annum.
“If this trend of growth in cycling participation continues, one million additional ‘Regular Cyclists’ could contribute £141m to the UK economy by 2013 whilst concurrently reducing absenteeism and improving the individual’s health, providing an incremental economic benefit,” said Dr Grous.
Some of the one million cyclists now nudged into the ‘Regular Cyclist’ category were encouraged to do so by events such as the Skyride city bike rides, said the LSE academic, who is a keen triathlete and cyclist.
The ‘British Cycling Economy’ paints a rosy picture of bicycle retail, claiming increased sales of 28 percent year on year in 2010 with sales of 3.7m bikes generating £1.62bn.
“The UK retail bicycle sector displays a high degree of polarisation with a small number of larger independent and corporate chains controlling a large proportion of the market. Around 2,000 stores operate across a spectrum of activities including sales, servicing, workshops, and other speciality areas,” said Dr Grous.
“Evans Cycles remains the UK’s largest independent cycle specialist with 43 dedicated cycling stores nationally, whilst Halfords controls over a third of the market in terms of sales, with over 1m bikes sold annually through 400 stores.”
The LSE academic believes the annual sales of cycle accessories is £853m. Over £500m generated in wages and £100m in taxes from 23,000 people employed directly in bicycle sales, distribution and the maintenance of cycling infrastructure.
However, the sales figures from Dr Grous are disputed by Carlton Reid, the executive editor of UK trade magazine BikeBiz:
“The report has been picked up by the mass media and some good PR has come out of it but the 28 percent year on year growth figure is wrong. The UK bike trade has been doing OK in the recession but such a stellar growth rate hasn’t been seen on the ground. And last year, like this year, there’s an awful lot of inventory sat in warehouses.
“Dr Grous was extrapolating from already unreliable statistics. The UK market has no reliable bicycle sales statistics. In that sort of vacuum it’s easy for mistaken market assumptions to be released and I’m surprised the London School of Economics didn’t put more caveats on their sales figure research.”
Click here to read the whole report: ‘The British Cycling Economy’…
Published @ 23-08-2011 Bike Europe Magazine