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OWN A PEDEGO STORE

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DEAR FUN LOVERS,

Thanks for looking into the Pedego store opportunity.

It’s my dream that you’ll discover the same joy and satisfaction that I’ve found in this business. In 2008, my best friend Terry and I sat down for lunch, and Pedego was born on the back of a napkin – literally.

Four years later, a Pedego customer loved the brand so much that he opened the first Pedego store in Huntington Beach, CA. Since then, over 100 Pedego stores have sprung up all over the world.

Today, Pedego is the number one brand of electric bikes in America (according to Navigant Research). The electric bicycle industry is booming, and we’re well positioned to capitalize on this exciting growth opportunity.

With your help, we can take something good and make it truly great!

Sincerely,



Don DiCostanzo
Chief Executive Officer

ROCK-SOLID FOUNDATION

The success of Pedego is built on the foundation of two basic principles:

DELIGHT OUR CUSTOMERS

Going above and beyond to delight customers is more than a goal. It’s a promise!

SUPPORT OUR STORES

Without Pedego stores, there would be no Pedego. Their success comes first.

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IMAGINE EARNING A LIVING DOING SOMETHING YOU LOVE…

The secret to unleashing your full business potential is to put your heart into it. Owning a Pedego Store is something you can be passionate about – it’s both enjoyable and fulfilling. It feels good to see the smile on a customer’s face, or to hear how riding a Pedego has touched somebody’s life. And it’s fun! At Pedego, we’re serious about fun. We believe it’s the key to long and lasting happiness. And isn’t that what life is all about?

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We wanted a business that would reconnect us as a family, and we found that through Pedego.
Sean and Chelsea Chavez - Loving Parents - Pedego San Diego
When a customer buys a bike from me, I know in my heart that I‘ve helped them in a way that no other product can. It’s an experience that I can't even describe.
Aaron Maynard - Retired Military - Pedego Myrtle Beach
This doesn't feel like work to me! Every day is an exciting new adventure. I literally jump out of bed in the morning!!!
Bryan Newman - Former Golf Professional - Pedego La Quinta, Palm Springs, and Petoskey
The thing I love the most about owning this store is the smile I bring to people’s faces. It never gets old!
Denise Buckingham - Former Corporate Professional - Pedego Carlsbad
I’m not really selling electric bikes – I’m selling fun.
Jason Medina - Retired Military - Pedego 30A
We use the “F” word a lot... It’s all about FUN, FUN FUN!
Howard Ickes - Serial Entrepreneur/Cool Grandpa - Pedego Henderson
This is ours. For the first time in my life, I’m not working for somebody else. It’s cool to own your own business!
Kathy Puryear - Retired Schoolteacher - Pedego Scottsdale
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THE OPPORTUNITY OF A LIFETIME

The electric bike business is booming! You’re in the right place, at the right time, to get in on the ground floor of a promising young industry. Working together, we’re in a position to dominate the marketplace. An opportunity this good may only come once in a lifetime!

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BABY BOOMERS LOVE PEDEGO (AND WE LOVE THEM!)

Baby Boomers are the most attractive market segment of all time! Pedego was founded by baby boomers, for baby boomers; so we understand what they want, and we know how to give it to them. The “forever young” generation is doing everything they possibly can to fight aging, and riding a Pedego is a perfect way for boomers to remain active and healthy, and feel young again!

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THE SWEET SPOT

Every product has a predictable life cycle. In the introduction stage, awareness is limited and sales volume is low. In the maturity stage, competition is fierce and profits decline. Electric Bikes are now entering the growth stage, which is the sweet spot where sales have grown (and continue to grow) dramatically, and the competition hasn’t caught up to it yet. Now is the time to jump on this incredible opportunity before everybody else does!

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THE PEDEGO BUSINESS MODEL

SALES

SALES

The key to selling Pedego Electric Bikes is getting people to try them. Riders invariably fall in love with the bikes, and they sell themselves. Your job is simply to create an environment where it’s fun and easy to buy.

RENTALS & TOURS

RENTALS & TOURS

Rentals and tours are especially fun and rewarding. They can be highly profitable, and they’re one of the best ways to get “butts on bikes” and let people experience the joy of riding a Pedego for the very first time.

ACCESSORIES

ACCESSORIES

Accessories make riding even more fun for your customers while providing a high margin source of income for your business. Most buyers include several hundred dollars of accessories with their Pedegos.

SERVICE

SERVICE

Buying a Pedego is the beginning of a long and fruitful relationship. Your service department will provide world-class maintenance and repair service that delights your customers while making the cash register ring.

A WINNING FORMULA

Our philosophy is that you’re in business for yourself, but you’re never by yourself. The Pedego dealer support “dream team” is with you every step of the way. With well over a decade of hands-on electric bike retail experience, the “dream team” knows exactly what it takes to win in this business. Their sole focus is sharing their expertise and providing all the tools you need.

GET A ROLLING START

Opening a new business can be a lot work, but it doesn’t have to be. Pedego makes it much more quick & easy for you to get up and running.

IN-DEPTH TRAINING

IN-DEPTH TRAINING

You and your team will learn from the very best in the business. We provide hands-on technical training and follow up support to help you master the skills required to maintain and repair Pedego products. The exclusive “Pedego Buying Experience” sales training program includes personalized coaching that will empower you to delight your customers.

GRAPHIC DESIGN

GRAPHIC DESIGN

Our talented design team is at your service. We provide you tons of free printed materials, including everything from your business cards to a full- length “hello, fun…” magazine to share the joy of owning a Pedego with prospects. A variety of signs and displays are designed for you, along with any custom projects you can dream up. We’ll even design a custom logo featuring local landmarks and cultural icons.

LOCAL MARKETING

LOCAL MARKETING

You’ll have access to an exclusive Local Marketing Guide that is packed with useful information and proven marketing strategies. We provide a one- on-one consultation and ongoing coaching to help you reach your highest sales potential and take full advantage of all the marketing support that’s available from Pedego.

LOCAL WEB PRESENCE

LOCAL WEB PRESENCE

We host and manage your web page for free. Our digital marketing professionals will manage local search engine optimization (SEO) and paid search campaigns. Your customers will have an interactive online experience where they can get to know you, learn detailed product information, watch inspiring videos about customers, get answers to common questions, and design their very own dream Pedego.

SOCIAL MEDIA

SOCIAL MEDIA

Our in-house social media experts will establish and optimize key social media accounts, directory listings, review site profiles to enhance your shop’s online visibility and community engagement.

ANNUAL CONFERENCE

ANNUAL CONFERENCE

We hold an annual conference where you can rub elbows with a supportive community of fellow store owners. It’s one big, happy family where everyone shares best practices and learns from each other. This is where we review our progress and unveil our strategies for the year ahead. Above all, we celebrate and have fun!

SPECIAL PROGRAMS

Pedego provides generous financial support to help you make key investments in your business.

VAN INCENTIVE

VAN INCENTIVE

A branded delivery van helps you delight your customers and be more visible.

RENTAL FLEET PRICING

RENTAL FLEET PRICING

We provide special pricing for Pedegos being used in your rental fleet.

CHARITY DISCOUNT

CHARITY DISCOUNT

Get involved in your community and support the causes you care about.

EMPLOYEE PURCHASE

EMPLOYEE PURCHASE

Your staff can better serve customers as Pedego owners themselves.

Driving Customers to your Doorstep

We invest heavily in Public Relations, Social Media, and Digital Marketing to create awareness and demand for Pedego Electric Bikes.

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Pedego has been featured in AARP, Newsweek, The Los Angeles Times, The New York Times, The Wall Street Journal, and countless other media outlets across the country.

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PedegoElectricBikes.com has top rankings in Google and other search engines and is full of useful, engaging content.

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Our Facebook page has over 32,000 fans! Pedego owners have even created their own Facebook group to share their adventures with each other.

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Our YouTube channel has nearly 2 millions views. It features love stories, product showcases, and other fun videos that educate and inspire customers.

I opened the first Pedego store in Huntington Beach to share the fun of Pedego with as many people as possible. Now my greatest joy is sharing the fun with my fellow store owners.
Tom - Operations
I enjoy coming to work every day knowing that I am contributing to the growing number of people whose lives are being changed by Pedego! There's no better feeling than knowing you've made a difference.
Wendy - Customer Service
It’s easy to talk about customer service. Here at Pedego, we don’t talk about customer service. We DO customer service.
Charles - Warehouse
Working at Pedego is a dream come true for me. Just don’t ask me about my first time riding a Pedego bike…
Yali - Controller
I grew up in my Dad’s bike shop, and I’ve been working on bikes since I was big enough to turn a wrench. Heaven to me is dreaming up a new product idea and watching it come to life!
Paul - Product Development
Our computers went down the other day, so we had to do everything manually. It took me 20 minutes to shuffle the cards for Solitaire.
Eric - Accessories
We see every technical issue, no matter how big or small, as an opportunity to prove how good we are and show our customers how much we care.
Nick - Tech Support
We pride ourselves in attention to detail. Anyone that thinks small things don’t matter has never spent the night in a tent with a mosquito.
Miquel - Master Builder
I'm a Pedego lover first and a Publicist second.
Teri - Public Relations
Pedego is a Lovemark! - a brand that inspires Loyalty Beyond Reason. I am passionate about Pedego and how you feel connected, blissful, and energized when you ride. Pedego to me is synonymous with love, fun and joy – it’s my Lovemark.
Sandra - Public Relations
My dad and I started with three bikes and eventually became the largest Pedego dealer in the world. One day we had an argument, and my dad shipped me down to Pedego HQ in a bike box. That was years ago, but they still have the box!
Cassidy - Marketing
I was excited about working in a paperless office. Everything was great until I needed to use the bathroom.
Nancy - Design
I refuse to submit a comment until we have an employee snack bar.
Santiago - Design
Supporting our stores behind the scenes is very rewarding for me. It feels good to play a part, no matter how small, in helping someone achieve a lifelong dream.
Jenny - Digital Marketing
Throughout my career, I’ve always liked what I did. But I don’t like Pedego, I LOVE it. I never even knew that was possible before.
Don - Co-Founder and CEO

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