Electric bike shop shares spotlight with Time Warner Cable Business Class in TV ad campaign.
SEAL BEACH, CALIF., September 16, 2014 — She almost deleted the email. Pedego Greater Long Beach co-owner Beth Black was busy running her popular electric bicycle shop, but the subject line challenged her to take a second look with, “Tell us your story!” Good thing, because the email from Time Warner Cable Business Class led to a competition she would eventually ace. The reward: A TV and Internet advertising campaign profiling Pedego Greater Long Beach (GLB) as a satisfied customer of Time Warner Cable Business Class. “We’re so thrilled,” said Black. “It took us a week to float back down to Earth.”
Pedego GLB co-owner and co-star Brian Ballard quickly realized the importance of his partner’s success. “We’ve always seen the past and current ads on television everywhere we went, including restaurant TVs,” he said. “I’m so proud of Beth for achieving this. They had tens of thousands of businesses in the running and chose four to be shown in the Fall campaign. Our shop is one of the four.” The campaign is set to run through the holiday season, perfect timing for a store that offers a specialty gift item — electric bicycles. A dedicated Web page will support the ad with more information and videos.
Creative teams led by Time Warner Cable Business Class arrived for two days of filming, and Black and Ballard enjoyed the excitement of their Hollywood moment. “It was an extraordinary experience,” said Black. “At one point, we rode back and forth along the San Gabriel River, following the camera bike – three men and a large camera sharing a Pedego Cargo Bike. They were able to shoot us riding the electric tandem for the final shot in the commercial – something that sets us apart.”
The electric bike shop impressed Bob Kasai, Vice President, Time Warner Cable Business Class. “It’s truly a privilege to work with successful small business owners like Beth and Brian,” he said. “Their entrepreneurial spirit and energy perfectly complement our voice of the customer campaigns. Their stories are authentic and compelling and we value the opportunity to show how our services contribute to their success.”
To celebrate the commercial’s launch, Pedego GLB is hosting a Premier Party on Saturday, September 20, at 2:00pm. The public is invited to attend. Activities will include door prizes, a presentation of the new commercial and its accompanying Web-based video, as well as a group ride on Pedego electric bikes. Refreshments will be served. “We’re planning a great day for Pedego riders and friends,” notes Ballard. “With a group ride, everyone will be able to see why we’re all smiling in the commercial. It’s fun!”
About Pedego Greater Long Beach
Located in scenic Seal Beach, California, Pedego Greater Long Beach is one of the nation’s premier outlets for Pedego Electric Bikes where customers can choose from purchasing, renting or enjoying a guided tour on an electric bicycle. We’re proud to provide fabulous customer service! Tours can be customized to meet our guests’ needs, from a birthday celebration to a Long Beach Grand Prix meet-up.
For those seeking an amazing gift, Pedego bikes purchased from us include free shipping to anywhere in the Continental USA. We’re located at 1065 Pacific Coast Highway, Seal Beach, California, in the Pavilions Shopping Center at the corner of PCH and Main Street. Customers enjoy flexible rentals of hourly, daily or weekly duration. Call (562) 296-5782 or visit www.pedegoglb.com to learn more and reserve a ride.
About Time Warner Cable Business Class
Time Warner Cable Business Services, a division of Time Warner Cable, offers a full complement of business communications tools to small, medium and enterprise-sized companies under its Time Warner Cable Business Class brand. Its Internet, voice, television, network and cloud services are enhanced by award-winning customer service and local support teams. Through its NaviSite subsidiary, Time Warner Cable Business Services also offers scalable managed services, including application services, enterprise hosting, and managed cloud services primarily in the U.S. and U.K. Time Warner Cable Business Services, founded in 1998, serves approximately 625,000 business customers throughout Time Warner Cable’s service areas. For more information, visit http://business.twc.com.