Austin’s “Rocket Electrics” Jets to New Heights as a Pedego Store

March 16, 2018

Pedego Austin’s Grand Opening and Ribbon-cutting Ceremony March 23-24

FOUNTAIN VALLEY, Calif., March 19, 2018 — Rocket Electrics, Austin’s famous venue for electric biking fun since 2011, is now Pedego® Austin. After several years of running the independent electric bike store that sold Pedego bikes among other brands, longtime couple Nicole Zinn and John Dawson decided to make the transition to a Pedego-branded store. Pedego Austin is the world’s 118th Pedego store. Pedego is the Number 1 electric bike brand in the U.S.


WHAT:           Friday, March 23:
9:30 a.m.: Ribbon-cutting Ceremony & Breakfast Tacos
5:00–7:00 p.m.: Live Music from the 6th Street Cowboy and friends, photo opportunities with his mules, refreshments provided by Via 313 Pizza
Saturday, March 24:
10:00 a.m.: Pedego-Powered Geocache Scramble with Great Prizes
Free Pedego test rides every day!
WHERE: Pedego Austin, 1608 E Riverside Drive, Austin, TX 78741
WHEN: The Grand-opening Celebration runs Friday, March 23–Saturday, March 24
WHO: Store co-owners Nicole Zinn and John Dawson
Britney Box, Manager, Customer Engagement, Austin Chamber of Commerce
Robin Stallings, Exec. Dir. of Bike Texas & ebike advocate

Pedego Austin co-owners Nicole Zinn and John Dawson

Building on Rocket Electrics’ success, the couple determined a path to even greater achievement. “We’ve been so impressed with the quality, depth and breadth of Pedego’s product line, and we felt it was time to fully commit to the #1 brand in the USA,” said Zinn.

TripAdvisor rated their tours as the Number 1 Outdoor Activity in Austin for the past six years, and Pedego Austin continues the fun with a full menu of destinations and adventures:

  • Foodie Tour. Visit some of Austin’s hippest gastro-pubs and food trailers on Pedego bikes and enjoy four delicious courses.
  • Lady Bird Lake Tour. Get to know Austin on scenic urban bike trails and see exciting landmarks along the shores of Lady Bird Lake.
  • Brunch Tour. Fun Sunday Brunch party with no waiting, no cars, no parking hassles. Just great food and friends.
  • Austin Music Tour. Discover what makes Austin the “Live Music Capital of the World” on a private Pedego tour guided by a musician.

“Pedego electric bikes have been a huge part of our success. We are delighted to open Pedego Austin, bringing Pedego’s unique brand of fun to Austin in a big way,” said Dawson.

“We’re thrilled to see Nicole and John zoom to the top with Pedego,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Now, they’ll be able to share all our models of electric bikes with a focus on providing the very best electric bikes to their community in Austin.”

About Pedego Austin

Pedego Austin is the region’s premier dealer in Pedego Electric Bikes. The store offers Pedego sales, rentals, tours, accessories, service and support as well as Pedego Owners Group activities. Located at 1608 E Riverside Dr., Austin, TX 78741, Pedego Austin is just a mile from downtown on the south shore of Austin’s Lady Bird Lake.  Easy access to the nearby Hike & Bike trail and surface bike lanes make exploring in any direction an enjoyable adventure. Open daily, 11 a.m. to 7 p.m. Call (512) 442-2453 to learn more about Pedego electric bikes and arrange a free test ride. Additional information is available at or by emailing [email protected].

About Pedego

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Sold at more than 115 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego electric bikes have 250- to 500-watt motors that empower riders to conquer hills and breeze through headwinds, cruising distances up to 60 miles on a single battery charge. The twist-and-go throttle gives riders instant manual control over their speeds while Pedal Assist automatically adds power to their pedaling. Available in hundreds of color combinations, Pedego’s high-quality, innovative “pedal or not” models include cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Pedego electric bikes deliver fun, exercise and a green alternative for transportation — transforming lives with fun and delight.  Free test rides are available at every Pedego store. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”


Teri Sawyer, T&Co.
[email protected]

Sandra Eckardt, T&Co.
[email protected]