New Pedego Electric Bikes Chico Store Roars Into Wildcats Country

July 1, 2019

Pedego electric bikes offer powerful transportation that makes riding economical, healthy, green and fun

FOUNTAIN VALLEY, Calif., July 2, 2019 — A new Pedego® Electric Bikes is now open in Chico, Calif. Pedego Chico store co-owners and married couple Jasper and Melissa Hudson are delighted to bring America’s Number 1 electric bike brand to the region. Located near Cal State University Chico, home of the Wildcats, the store is in downtown’s Garden Walk Mall. Pedego electric bikes offer a powerful transportation choice that makes riding economical, healthy, green and fun. This is the second Pedego-branded store for the couple, who also own the Pedego Redding store.


WHAT:            Grand-Opening Celebration & Ribbon-Cutting Ceremony

WHERE:         225 Main St., Suite T, Chico, CA 95928

WHEN:           Saturday, July 13, 2019, from 10:00 a.m. to 5:00 p.m.

10:00 a.m. Ribbon-Cutting Ceremony

12:00 p.m. Group Pedego Ride

WHO:              Store co-owners Jasper and Melissa Hudson

Local VIPs and dignitaries from the Chico Chamber of Commerce

EXTRAS:       Refreshments, free test rides, group ride and giveaways

Jasper and Melissa Hudson of Pedego Chico

Jasper and Melissa Hudson of Pedego Chico look forward to sharing powerful Pedego electric bikes with the community

Pedego Chico is located in the historic Downtown district close to Bidwell Park, one of the largest municipally owned parks in the nation. The store is located one block away from the south entrance to the Bidwell Park Trail System where riders can zoom along Chico Creek on a tree-lined path.

“We loved Pedego electric bikes from our first ride,” said Melissa. “You can get as much or as little of a workout as you want — and always feel comfortable going the distance.”

“A Pedego electric bike makes great sense for commuters,” added Jasper. “You can arrive at school or work feeling fresh, energized and ready for the day, all while riding around traffic, getting up-front parking and reducing your transportation costs.”

Prior to owning Pedego Redding, Jasper worked in the outdoor retail industry since 2003. Melissa was previously the director of Student Financial Services at Simpson University. Lovers of cycling and the great outdoors, they previously owned an electric bike store that sold many brands. “We decided to open Pedego-branded stores because of the quality and reliability of Pedego electric bikes, support from Pedego Corp. and the wide range of models,” Jasper said.

Pedego Chico offers Pedego electric bike models including cruisers, commuters, and off-road bikes including fat-tire trail and mountain bikes as well as trikes and tandems. The store also provides official Pedego service. It will soon also offer rentals and guided tours.

Zooming for miles is extra fun with Pedego’s Pedal Assist and twist-and-go throttle that helps riders power up hills, through headwinds and across distances with ease. Pedego riders can ride longer, farther and faster than they could on traditional pedal bikes.

“A great fit for Chico’s active cycling culture, Pedego electric bikes make cycling fun and inclusive and are great for transportation, exercise and recreation,” said Don DiCostanzo, Pedego Electric Bikes CEO and co-founder. “Jasper and Melissa look forward to showing their customers just how much fun they’ll have riding Pedego bikes on Chico’s beautiful paths.”

About Pedego Chico

Pedego Chico is the region’s premier dealer in Pedego Electric Bikes, offering Pedego electric bikes sales, accessories and service. Rentals and tours will be available soon. Located in historic Downtown Chico at 225 Main St., Suite T, in the Garden Walk Mall, Pedego Chico is a proud supplier of quality electric bikes for students, staff and faculty at Cal State University, Chico, where riders enjoy many exciting benefits of alternative transportation. Pedego owners will discover the delights of riding on the bucolic Bidwell Park trails past walnut and almond groves as well as the historic Bidwell Mansion. Other local destinations include the Silver Dollar County Fairgrounds, where Pedego riders enjoy rock-star parking at events. Pedego Chico is open Tuesday through Friday, 10:00 a.m. to 6:00 p.m., Saturday, 10:00 a.m. to 5:00 p.m., and is closed Sunday and Monday.  Call (530) 774- 2003 to learn more about having fun on these amazing bikes and arrange a free test ride. For more information, email the owners at [email protected]. Follow us on Facebook.

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Sold at more than 120 Pedego-branded stores in the United States plus stores throughout Canada and Europe, Pedego electric bikes have 250- to 500-watt motors that empower riders to conquer hills and breeze through headwinds, cruising distances up to 60 miles on a single battery charge. The twist-and-go throttle gives riders instant manual control over their speeds while Pedal Assist automatically adds power to their pedaling. Available in hundreds of color combinations, Pedego’s high-quality, innovative “pedal or not” models include cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes, a trike and a convenient electric folding bike. Pedego electric bikes deliver fun, exercise and a green alternative for transportation — transforming lives with fun and delight.  Free test rides are available at every Pedego store. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”


Teri Sawyer, T&Co.
[email protected]

Michele Kennedy, T&Co.
[email protected]