Pedego Sarasota Store Soars to Spacious New Deluxe Showroom

October 17, 2017

Popular Pedego Electric Bikes store celebrates Grand Opening at new location

FOUNTAIN VALLEY, Calif., Oct. 18, 2017 — Pedego® Sarasota has raised the bar for electric bike shops with a deluxe new location boasting an extra-spacious and attractive showroom. It is located on South Tamiami Trail at the second-busiest intersection in Sarasota, the home of the Number 1 beach in the United States — a perfect match for the nation’s Number 1-selling electric bike.

Owned by Mike and Deborah Weatherby, Pedego Sarasota will celebrate the Grand Opening of its deluxe new location on Friday, Nov. 17, and Saturday, Nov. 18, and the public is invited to attend. Join the celebration all Friday with a ribbon-cutting ceremony including VIPs from the Siesta Key Chamber of Commerce. Festivities continue on Saturday with a Grand Opening Celebration that includes free test rides of Pedego electric bikes as well as a group ride, special deals and raffles for prizes. The first 25 attendees will receive a free sports watch each day. Refreshments will be served both days.

Mike and Deborah Weatherby, co-owners of Pedego Sarasota

Mike and Deborah Weatherby, co-owners of Pedego Sarasota

interior of new Pedego Sarasota showroom

interior of new Pedego Sarasota showroom


WHAT:     Grand Opening Celebration with Ribbon-cutting Ceremony and free Pedego test rides

WHERE:   Pedego 4248 South Tamiami Trail, Sarasota, Fla.

WHEN:     Celebrate 12:00–5:00 p.m., Friday, Nov. 17, and Saturday, Nov. 18

Ribbon-cutting Ceremony on Friday, Nov. 17, at 3:00 p.m.

WHO:       Married co-owners Mike and Deborah Weatherby; Siesta Key Chamber of Commerce members; and Tom Bock from Pedego Corp.

When the Weatherbys opened their first Pedego Electric Bikes store in Vermont in 2010, they shared their love of Pedego electric bikes with people all around the country. The couple moved their store to Sarasota in 2011, and it grew to become one of the nation’s top Pedego stores. Now, the Weatherbys are introducing Pedego electric bikes to more people than ever before at their new showroom.

Devoted to Florida, Deborah designed one of the most-popular color themes on a Pedego bike to date: the coral and aqua beach cruiser. Used on a couple of Pedego’s cruiser models, this Florida-themed color combination continues to win hearts around the world.

Electric bike rentals and tours are available at Pedego Sarasota. Pedego Sarasota’s new location is close to several popular cycling destinations, including the Legacy Trail, Myakka park, Sarasota Bay Casey Key and Siesta Key.  Five distinctive tours take riders on scenic adventures around the Sarasota region to enjoy everything from historical city sites to natural beach and river locales.

The store also sells all 12 models of Pedego’s popular electric bikes. Pedego bikes have 500-watt hub motors that help riders cruise distances of 20 to 60 miles without getting tired and sweaty. The twist-and-go throttle gives riders instant manual control over their speed while Pedal Assist automatically adds power to their pedaling. Riders love Pedego’s California-style cruisers, including the Pedego Platinum Interceptor, a fully loaded cruiser bike with a 48-volt battery that propels riders with extra power; the Pedego Interceptor, which boasts the same powerful 48-volt battery; and Pedego’s Comfort Cruiser, which is powered by a 36-volt battery for gentle help with hills. Also available are the sleek City Commuter; the sturdy Stretch cargo bike; the Trail Tracker fat-tire bike for riding on sand, gravel and snow; the Ridge Rider electric mountain bike; and the Latch, an ingenious folding bike, designed for portability and convenience. Other models include the electric tandem bike for two and the accessible Pedego Boomerang with an ultra-low step-thru frame. Pedego also recently introduced the Airstream model for camping devotees. Free test rides of several models are available at the store.

“Pedego Sarasota is one of the nation’s most-loved Pedego stores,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Everyone who visits their new showroom will be thrilled to discover new paths to exciting adventures and fun.”

About Pedego Sarasota

Pedego Sarasota is the region’s premier dealer in Pedego Electric Bikes. Offering a large selection of Pedego electric bikes sales, rentals, tours, accessories and service. Free test rides are available, as well as rentals and sales of Pedego electric bikes. Store hours are Monday through Saturday, 10:30 to 5 p.m. Located 4248 South Tamiami Trail, Pedego Sarasota’s new location delivers riders to exciting and beautiful destinations for sales, rentals and tours. To learn more and reserve a test ride, call (941) 993-2618 or email [email protected]. Follow us on Facebook and visit our website at

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 100 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”


Teri Sawyer, T&Co.
[email protected]

Sandra Eckardt, T&Co.
[email protected]